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    35 Beauty And Skincare Products You Won’t Believe Are Under $20

    Get lip gloss and eye cream that won't break the bank.

    1. A medium coverage Maybelline liquid matte foundation to give you a fresh-looking and flawless face. Pores? I don't know her.

    reviewer wearing deep golden foundation on face
    reviewer wearing cappuccino foundation on face

    Promising reviews: "Perfect for my complexion." —Ericka Baldwin

    "So I thought I would give this foundation a try because I had seen good reviews about it. It has been hard for me to find any foundation that I love because they are either too thick in consistency, too thin, have poor coverage, look too cakey, dry out my skin, or make my skin look really oily as the day wears on. I experienced absolutely NONE of that with this foundation. The consistency was perfect, it didn't dry out my skin, and as the day wore on, it did not leave my face an oily mess. It was really good coverage as well, wasn't sheer or anything. I loved it so much that I suggested my mom try it because she was spending $50 on a high-end brand foundation. She was skeptical, but she ended up trying it and loving it also!" —Ash

    Get it from Amazon for $6.94+ (available in 41 shades and in a bottle or pouch).

    2. An Essence mascara if you're looking for bold and intense lashes even *you* will think came from falsies. Salon quality at a fraction of the cost? Yes, please!

    Promising review: "I don’t usually write reviews of products but this one is worth it!!! I loooove it! For the price, it is the best mascara I have ever used, hands down! My lashes are short and very light-colored. This stuff lasts all day, doesn’t smudge, and is reasonably easy to remove with makeup remover. My new fave mascara for sure!!!" —Amazon Customer

    Check out BuzzFeed editor Kayla Boyd's Essence Lash Princess mascara review!

    Get it from Amazon for $4.99.

    3. An eight-second L'Oréal rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds.

    A reviewer with defined coily hair
    Reviewer with shiny long, straight hair

    Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair.

    Promising review: "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey

    Get it from Amazon for $8.99.

    4. A skin-evening eyeshadow primer because you didn't perfect your pink-to-orange ombré and cat-eye eyeliner for it to melt before the whole world could see it! This clear, waterproof primer will have you thanking it later.

    reviewer wearing golden ombre eyeshadow and black eyeliner at 8:30 AM
    the same reviewer at 6:30 PM with eyeshadow and eyeliner still in place

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $14.99.

    5. A CeraVe body wash with salicylic acid and ceramides to help you deal with any "chicken skin" flare-ups. This will exfoliate your skin and leave it feeling moisturized!

    Promising review: "This stuff is AMAZING! I have had bumps on the back of my arms and top of my thighs for as long as I can remember. I've used this with a exfoliating sponge TWICE and they are noticeably smaller and my arms actually feel smooth!! I'm sure as I continue to use it they will be gone completely. I rarely write reviews but had to come tell you all how awesome this stuff is if you are dealing with the same problems. NO MORE CHICKEN SKIN!! YAYY." —Taymcg

    Get it from Amazon for $13.99.

    6. A bottle of professional-grade callus-removing gel that'll remove years' worth of calluses quick and easy. Just presoak your feet, apply the gel, let it do its magic, and rinse!

    Promising reviews: "This is a Hail Mary! This is hands-dwn the best product ever!!!! I have been using this product on my clients and it has made my job so much easier and less time consuming." —Diamante Valentine

    "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So I was encouraged by the reviews. I saw that a lot of reviewers mentioned to be very careful not to leave it on longer than three or four minutes. My feet were the softest they have ever been. Love love love." —Cheri whisker

    Get it from Amazon for $14.99.

    7. A hydrating BHA and PHA face toner with watermelon extract for help minimizing pores as well as soothing, smoothing, and softening your skin. This vegan and cruelty-free formula is great for all skin types!

    a model pouring the toner onto their hand
    Sephora

    Promising review: "This is one of the best toners I have ever tried. I have been using it for a few months and I see that my pores are smaller and my skin looks brighter and more even. Highly recommend. Just buy it." —SimiSR

    Get it from Amazon or Sephora for $15+ (available in two sizes).

    8. Or a Paula's Choice BHA liquid exfoliant if you're sensitive to scents. It'll gently unclog your pores, as well as exfoliate and brighten your skin. This unscented leave-on formula is even safe enough for daily use.

    Promising review: "I bought this in a dark time. My skin texture was garbage, all my pores were massive, I had clogged pores all over my face, and I was just waiting for them to become actual acne. I got this because I just wanted SOMETHING to help with my skin texture while I waited for my oral prescription. Now listen here — THE FIRST time I used it, I saw a difference. My forehead and my cheeks right to the side of my nose were flawless. I don’t know what kind of stuff was in it that provided immediate results. I thought maybe that was just 'fake' results, like it has something to gloss over the skin surface to give the appearance of smoothness. But then I used this stuff twice a day for four days, and alllll of the tiny red pimples all over my cheeks and forehead were gone and my pores STAYED small! I am telling you. This product has changed my whole face in under a week. It’s so clear! I expect to have full celebrity skin going forward. You have to try this. You barely need to use any of it, too. It’s a thicker gel liquid, so it smooths on so easily and you don’t have to use a ton like with a toner or micellar water. I’m just shook. I’ll buy this for the rest of my life!!" —K Fied

    Get it from Amazon for $13+ (available in two sizes).

    9. A pack of teeth-whitening pens to help get rid of coffee and wine stains for far less money than you might've thought. This pen's soft-bristle brush is perfect for anyone with sensitive teeth. It even makes application as easy as saying CHEESE!

    Promising review: “I was hesitant to try a new teeth-whitening product after using harsh whitening strips that caused pain and lingering sensitivity. But, as a coffee and red wine drinker, I wanted to find a solution. This teeth-whitening pen is terrific. Easy to use, works well, and does not have the downside of either the strips or the $450 option at the dentist. I also really love this product since whitening my front teeth is the objective. It is a great value as I anticipate the two pens that are included will last one year. I will definitely buy this again and am very happy to recommend it.” —Rebecca Shehee

    Get it from Amazon for $19.99.

    10. A reparative K-beauty snail mucin essence with a hydrating and hypoallergenic formula that'll help remove dark spots and fine lines. Damaged and dry skin will be a thing of the past!

    Promising review: "This stuff is incredible. I have suffered from minor acne for almost two years and I finally realized the products I was using were far too harsh for my dry, sensitive skin. After using gentle products and eventually moving onto K-beauty, I found this to lighten all the scarring from the years of picking at my breakouts. My scarring is still a bit noticeable but it was gotten tremendously better thanks to this product and this product alone." —Marc

    Get it from Amazon for $18.30.

    11. A gentle, skin-renewing CeraVe night cream so you can wake up looking as refreshed as you feel after a good night's sleep. Made with three essential ceramides, this will help restore and maintain your skin's natural barrier.

    image of open container of night cream in a reviewer's hand
    a reviewer with fresh looking skin

    Promising review: "I’m a licensed aesthetician and tend to use more expensive, professional skincare products. I ran out of my nightly moisturizer and purchased this on a whim. I’m familiar with the brand as my mom, who has extremely sensitive skin, uses it at her dermatologist’s recommendation. The cream is thick, but isn’t oily or heavy and absorbs wonderfully. The second I applied it, I fell in love; my face felt calm and hydrated. The next morning the product was fully absorbed and my face looked plump and radiant. Honestly, at this price, I didn’t know what to expect but I love it!" —Candy Girl

    Get it from Amazon for $15.87.

    12. A box of pore-tightening face masks because their 8-in-1 treatment will leave your skin visibly hydrated, bright, and lifted. You just need to get through the 15 minutes of looking a little like a zombie. But it's worth it!

    reviewer looking like a zombie with the face mask
    Reviewer's before and after and you can see that the mask has tightened their skin and reduced the appearance of lines on the forehead, around the eyes, and around the mouth

    Promising review: "I'm 27 and this is my second time purchasing these masks. I use these about once every other week or so. I have seen drastic improvements in my skin. After one use my skin was not nearly as dry and flaky. My face seemed a lot more supple and plump as well. After continued use, I have noticed my fine lines on my forehead are less noticeable and the overall texture of my skin is more smooth compared to bumpy looking. I also noticed I don't look as tired even though I'm exhausted lol. My uneven skin tone has improved and my face has brightened some. I live and work in the city and I think you can tell by my skin appearance but after using these my skin looks fresh, soft, and has a nice glow to it even after one use. I will continue to keep these masks stocked in my vanity." —Rachel

    Get a pack of eight from Amazon for $17.70.

    13. A lightweight E.l.f. putty primer infused with squalane to help minimize pores and moisturize your skin. This vegan formula will grip your makeup so it doesn't slip and slide all day long.

    reviewer image of the putty primer
    reviewer wearing the putty primer under makeup

    Promising reviews: “This is definitely a 'buy again!' It goes on incredibly clean and leaves your skin supple and smooth. After applying normal makeup, it feels just incredible and looks fabulous!” —Cheryl Caroll

    "Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores. But this made everything so smooth and my skin has never looked so healthy." —Taylor Kessinger

    Get it from Amazon for $9.99.

    14. A skin-repairing body oil chock-full of natural oils good for reducing the appearance of scars and stretch marks. Its skin-renewal formula will help get rid of acne scars, surgery scars, and so much more!

    image of lower half of reviewer's face covered in red scars from shingles
    image of the same reviewer with drastically fewer marks and scars
    image of the same reviewer with no scars on their face

    Just make sure to use sunscreen with this since it can make you a bit more sensitive to the sun.

    Promising review: "I'm 27 and still struggling with acne and the scarring that comes with it. After one use of this overnight, my skin texture and acne itself looked noticeably better. It's now been only three days since I've been using this before bedtime and I'm just amazed how clear and soft my skin is, and it's less oily throughout the day. This stuff is awesome and can't wait to see the outcome of using it long-term!" —Stephanie Fifolt

    Get it from Amazon for $8.92+ (available in three sizes).

    15. A rejuvenating eye cream whose all-natural and vegan ingredients absorb quickly into the skin to start the process of brightening and lifting your under-eye area. Perpetual late nights got nothing on this cream!

    the bottle of eye cream in a reviewer's hand
    before and after images of a reviewer whose dark, saggy under eyes become less saggy and brighter

    Promising review: "I never ever write reviews. I have tried every eye cream out there. Not one does what is says. This was immediate! I saw softening of my wrinkles and crow's feet. It’s amazing. I will be buying this again and again." —melisa delaney

    Get it from Amazon for $14.99+ (available in three sizes).

    16. Or a dual eye cream and concealer because no one has time to apply both. Made with hyaluronic acid, this magic formula will provide 24-hour hydration and help de-puff your eye area in about a week!

    Promising review: "I was surprised by how much I loved this. I’ve been trying to find a concealer for a long time. I have dry skin and a lot of concealers made the skin under my eyes look crepey and settled into my fine lines. This one out of several I’ve tried has not done any of that! I use as minimal product as possible to cover my dark circles, and so far so good!" —Liz

    Get it from Amazon for $4.10+ (available in 11 shades).

    17. An exfoliating glove that'll help you bring the spa experience home. Easily lift away dead skin to reveal soft and glowy skin.

    image of dead skin on an exfoliating glove
    Reviewer's arm with dead skin

    Promising review: "These mitts have LITERALLY changed my life. They've completely, TOTALLY changed my skin! After having used every cream, lotion, loofah and exfoliating gloves for 15+ years, I am SHOCKED at how efficacious these mitts are!!! You might think you're exfoliating your skin but TRUST ME, you haven't been. You'll be SHOCKED and maybe even a little disgusted when you see how much skin comes off on these gloves the first time you use them. Take a long, warm shower, then, with no soap, use these mitts after you're all rinsed off. Scrub your body well in a circular motion. Then look at the mitts! They'll look like they've been sprinkled with flour! You'll never get that much skin off your body again with subsequent uses, so don't forget to look because it's incredible. And get ready to be bowled over when you dry off. Hello softness!!! I am so worried about not having these mitts one day that I just bought a second pair." —isaidso

    Get it from Amazon for $7.99 (also available in a pack of two).

    18. A fast-absorbing citrus and honey moisturizer as lightweight as it is hydrating. And because honey is an anti-bacterial and anti-inflammatory, this moisturizer can also help soothe any problem areas.

    GIF of model applying the moisturizer to their hand
    Peach & Lily

    Peach & Lily is a Korean-owned and woman-owned brand bringing K beauty products and natural ingredients to you so you can achieve your skin goals.

    Promising review: "This moisturizer is light, deeply hydrating, and absorbs beautifully. I tend to switch to a heavier cream in the coldest months, but this is such a perfect formula that I can use it three out of four seasons in my 40s, and so can my 18-year-old daughter. It’s perfect under makeup, and the hydration lasts all day. Highly recommended!" —Lauren B.

    Get it from Peach & Lily for $11.99.

    19. A cute lil' octopus-shaped blackhead remover to gently scrub away excess sebum and exfoliate your pores. It'll help remove blackheads, whiteheads, and whatever else is trapped in your clogged pores. 

    A black small octopus shaped remover in a reviewer's hand
    the cap off to show the salt on the top of the remover

    Promising review: "After just two days of use, this adorable little octopus has done wonders for me. Smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like myself." —LuckLocust

    Get it from Amazon for $12.50

    20. A Maybelline concealer if you need help creating a flawless canvas for all the bold looks you've been dying to experiment with. And you can say buh-bye to dark circles.

    reviewer wearing caramel concealer
    reviewer wearing golden concealer

    Check out our Maybelline Instant Age Rewind Concealer review to learn more.

    Promising review: "I wear Fenty but this brand is half the cost and gives coverage just as great as Fenty. Wow was I happily surprised! After applying, you can not even see my dark circles. What a difference a small amount of product will do for your under eyes!" —Sheryl

    Get it from Amazon for $4.85+ (available in 18 shades).

    21. A skin-smoothing polar bear hydrating eye stick that'll help reduce under-eye circles and puffiness. Its formula is enriched with glacial waters to help improve your skin's elasticity. Get ready to feel refreshed!

    The small polar bear shaped eye stick in a reviewer's hands
    Before and after pic of reviewer with dark under eyes that are gone in the second pic

    Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

    Get it from Amazon for $8.99

    22. Hydrocolloid acne patches for times when you feel a pimple coming on. Wear one of these overnight and wake up to find that your acne gunk has been absorbed by the patch.

    Promising review: “I wasn't sure if this was going to hold up to its promise...but it did! I used this on a massive zit growing on my nose, making me look like Rudolph, and the first night it took down the swelling a bit and lessened the redness. Day two it was significantly smaller in width and circumference! If that doesn't help you decided to purchase this, nothing will." —Cassee Colson

    Get 36 patches from Amazon for $12.99.

    23. A turmeric-based facial toner designed to gently balance and clarify skin. It's also got yarrow and algae that work together to regenerate your skin's protective layers and even out your complexion.

    the neem turmeric toning mist
    Alaffia / Via www.instagram.com

    Alaffia is a Black-owned business specializing in skin and haircare products made using all natural ingredients. Their goal is to alleviate poverty and bridge the gender gap through the Fair Trade of indigenous resources.

    Promising review: "Super refreshing. Smells great and my skin is visibly more even in texture and color. I am in love with this brand. My skin has never looked better. I am 25 and have suffered from acne since I was a teenager. I can finally feel confident in my bare skin." —Maria

    Get it from Alaffia for $13.99 or from Amazon for $12.49.

    24. A waterproof and cruelty-free Nyx liquid eyeliner whose ultra precise tip means getting perfectly fluid and defined strokes. You can control how thick your lines are by changing how much pressure you put on the tip.

    Reviewer holding NYX eyeliner
    a reviewer applying a winged eyeliner with the nyx liquid eyeliner

    Promising review: "It basically fits all of the requirements I would want in my perfect eyeliner. It's affordable, extremely black, opaque, easy to use, waterproof, stays on for a long time, and the tip is quite thin so you can get wings as sharp as a sword." —Caiti

    Get it from Amazon for $7.97 (available in black and brown).

    25. Or a retractable matte pencil eyeliner in a fun color so you can keep the many fans of your makeup looks on their toes. It's smudge-proof and long-lasting, so you won't have to worry about losing pigment throughout the day.

    Promising review: “Easy to use. Very water resistant. Excellent for your lash line, and highly pigmented. I will definitely purchase again.” —Denisedeshawn

    Get it from Amazon for $4.99+ (available in 13 colors).

    26. An oil-absorbing face roller made using absorbent volcanic stone that'll soak up any excess oil. Instant matte skin FTW!

    gif of a model rolling the revlon face roller across their cheeks
    Amazon

    Promising review: "I have super oily skin and am always looking for something to help control it during the day. The linen squares are good but you have to keep them around (aka keep replacing them) and they end up in the landfill. This little contraption really works and I just rinse it at the end of the day and start over again the next. I keep one in my desk and bought a second for my purse. This is magic for my shiny skin, especially on camera in my hours of Zoom everyday." —Jennifer Helseth

    Get it from Amazon for $13.96.

    27. A revitalizing hair protein treatment to condition and repair dry, damaged, and over-processed hair. TBH I'm already obsessed with your hair evolution!

    image of reviewer with long, shiny curly hair after using the protein treatment
    image of reviewer with shiny straight hair

    Promising review: "Not gonna lie, I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter. But now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. So, I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moments notice. After one treatment (left in about 15 minutes after shampoo before conditioner) my ends feel soft!! After the second, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously IDK how they bottled witchcraft. But I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead I have the healthiest hair I’ve had since being an idiot home hairdresser. 10/10." —Beth

    Get it from Amazon for $7.84.

    28. A s'mores-inspired highlighter and contour palette so sweet you'll glow all day long!

    the s'mores palette
    Glamlite

    Glamlite is a Latine-owned and woman-owned company from LA that makes gorgeous and playful beauty products inspired by tasty treats.

    Get it from Glamlite for $18.

    29. A skin-enriching facial cleanser whose lavender extract will help calm and soothe skin while its coconut-derived foaming agent balances and cleanses. 

    two bottles of the facial cleanser
    Amazon

    Buttah Skin is a Black-owned skincare business whose products were designed with melanin in mind.

    Promising review: "Great face wash that keeps my skin clear without drying it out. Paired with the face cream, it keeps my skin looking good without makeup." —Tiffiney Poole

    Get it from Buttah Skin on Amazon for $12.75.

    30. nail and cuticle repair oil that'll soften cuticles and strengthen your nails when used daily.

    Promising review: "It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey and I wanted to make sure it was worth it so I read the reviews. One of the comments said just buy SolarOil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This bottle size lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

    Get it from Amazon for $8.50.

    31. A Peripera lip tint whose applicator is shaped to perfectly color your lips. And its velvety, lacquer-like finish will make you feel like a million bucks!

    reviewer wearing girlish red lip tint
    reviewer wearing liquid lip tint in celeb deep rose

    Promising review: "Very pretty color. It lasts a long time and doesn't smudge when dry. When I think I need to reapply, I can just put a new coat over it, and looks good as new. Love it!" —Shawn

    Get it from Amazon for $9.90 (available in 26 shades).

    32. A popular Glossier brow pomade because it thickens *and* conditions your eyebrows. Perfectly soft and fluffed brows are only a few flicks (and clicks) away!

    before and after images of a model's brows
    Glossier

    Promising review: "I’ve tried a few different brow products, but nothing compares to Boy Brow! Boy Brow applies smooth and locks your brows in place, giving them a great shape and tint throughout the whole day. It’s a staple in my makeup routine, and one of my all time favorite Glossier products!" —Hannah

    Get it from Glossier for $17 (available in five colors).

    33. A lightweight and creamy putty blush that'll give you a semi-matte powder finish. Not only will this blush melt into your skin, but because it's got argan oil and vitamin E, it'll also nourish your skin!

    lots of open putty blush containers next to each other
    Amazon

    Promising review: "Did not expect to like it this much. I used to always use powder blush but so glad I gave this cream a try. Applies beautifully and the shade is perfect. Will definitely purchase more." —Nicole

    Get it from Amazon for $7+ (available in 16 shades).

    34. A daily hair moisturizing cream with shea butter for locking in moisture and vitamin E oil for encouraging hair growth. Dull and brittle hair? Not here!

    The product jar
    A reviewer who used the product

    TGIN is a Black woman-owned small business making haircare products specifically for Black women.

    Promising reviews: "I used this on my stretched twist-out fro and I think it looks so cute! No frizz is major for me!! My hair is so soft and smells so good!" —Royal Risha

    "This stuff is the holy grail of moisturizers. The smell is lovely, not too strong, or fruity, or overpowering. This is the first moisturizer I’ve EVER used that keeps my hair supple and soft for days. Before my hair would feel brittle after a few hours and I’d have to apply twice a day. With this stuff, I don’t even have to put it in every day, even though I do. I absolutely love the way it’s made a difference in my hair. I have natural short 4c hair." —Kasie

    Get it from TGIN on Amazon for $14.49.

    35. A gorgeous red lip gloss with hints of orange sure to make you feel brighter (and sultrier) than the sun.

    the champion colored lip gloss
    2 4 1 Cosmetics

    Founded by Eritrean twin sisters, 2 4 1 Cosmetics is a makeup brand dedicated to enhancing their shoppers' natural beauty.

    Promising review: "I love how the lip gloss is thick and shiny." —Bezawit K.

    Get it from 2 4 1 Cosmetics for $19.

    The reviews for this post have been edited for length and clarity.