The "We Can Stop It" anti-rape campaign, recently launched by Police Scotland, has a clear message: Sex without consent is rape.
The month-long campaign was launched to raise awareness of changes in Scotland's rape laws, which now concentrate on what "consent" means and the fact that it can be withdrawn at any time.
The Sexual Offences (Scotland) Act 2009 states that rape occurs when a person intentionally or recklessly penetrates another person's vagina, anus, or mouth with their penis, where the victim does not consent and the person responsible has no reasonable belief that the victim is giving consent.
The campaign asks people to "take responsibility for your knowledge and pride in your attitude."
Unlike many anti-rape campaigns that place the onus of preventing rape on victims, this campaign "challenges men to think about their actions — and the consequences," the Assistant Chief Constable Malcolm Graham, Major Crime and Public Protection, told STV News.
The campaign also addresses the change in laws that, for the first time, classify sexual attacks on men as rape.
The act states that rape also occurs in circumstances where penetration is initially consented to but later withdrawn.
The act defines consent as "free agreement." It provides a list of circumstances where consent is deemed to be absent:
Where the victim is incapable of consenting because of the effect of alcohol or any other substance.
Where the victim is asleep or unconscious.
Where the victim agrees or submits to the conduct because of violence or threats of violence used against them, or any other person.