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We Now Have A Misshapen Mr. Potato Head To Encourage Kids To Love Ugly Food

Tiny-black-bowler-hat's off to you, Hasbro.

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Fruits and veggies are snowflakes, just like us. And just because a potato doesn't fit ~conventional beauty standards~ doesn't mean it is any less of a potato.

Each year, billions of produce in the U.S. are unharvested or unsold because of cosmetic reasons.

So, in an effort to shape kids' — and adults', for that matter! — habits to pick and appreciate imperfect produce, Hasbro teamed up with ASDA (a grocer in the UK) and created a limited edition "Wonky" Mr. Potato Head toy. He was given an adorable Picasso treatment.

The one-of-a-kind Wonky Mr. Potato Head is currently up for bids on eBay. All proceeds will go to FareShare, a charity that aims to reduce food waste.

Produce-delivery company Imperfect Produce praised Hasbro’s “support for the ugly produce movement.”

"Food waste for a long time didn't get the airtime it deserves, so we welcome celebrity allies like Mr. Potato Head," Ben Simon, a rep for the company, told BuzzFeed. "I hope he can make people smile and realize how silly these cosmetic standards for produce really are. [They] should introduce a Buzz Lightyear Carrot toy next :)."
Facebook: imperfectproduce

"Food waste for a long time didn't get the airtime it deserves, so we welcome celebrity allies like Mr. Potato Head," Ben Simon, a rep for the company, told BuzzFeed. "I hope he can make people smile and realize how silly these cosmetic standards for produce really are. [They] should introduce a Buzz Lightyear Carrot toy next :)."

The highest bid for Wonky Mr. Potato Head is now at £235! (Aproximately $313.06.)

With or without Mr. Potato Head, the movement to say pota-no to food waste, and starch consuming responsibly, is having a moment.

Better latke than never. Sorry.
Twitter: @GemmaJones073

Better latke than never. Sorry.

Tanya Chen is a social news reporter for BuzzFeed and is based in Chicago.

Contact Tanya Chen at tanya.chen@buzzfeed.com.

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