Fruits and veggies are snowflakes, just like us. And just because a potato doesn't fit ~conventional beauty standards~ doesn't mean it is any less of a potato.
So, in an effort to shape kids' — and adults', for that matter! — habits to pick and appreciate imperfect produce, Hasbro teamed up with ASDA (a grocer in the UK) and created a limited edition "Wonky" Mr. Potato Head toy. He was given an adorable Picasso treatment.
The one-of-a-kind Wonky Mr. Potato Head is currently up for bids on eBay. All proceeds will go to FareShare, a charity that aims to reduce food waste.
Produce-delivery company Imperfect Produce praised Hasbro’s “support for the ugly produce movement.”
The highest bid for Wonky Mr. Potato Head is now at £235! (Aproximately $313.06.)
With or without Mr. Potato Head, the movement to say pota-no to food waste, and starch consuming responsibly, is having a moment.
Tanya Chen is a social news reporter for BuzzFeed and is based in Chicago.
Contact Tanya Chen at email@example.com.
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