A lot of the time it has to do with lack of knowledge or internet experience, but that is no reason to keep your company out of the limelight! The way I see it, following are some handful of online marketing strategies they need -- as in, their startup won't be able to thrive without them. Capiche?
There are 6 key online marketing strategies:
Represent your company your through yourself. When people see you as the face of your company, their trust will come more naturally. When someone embodies what they are trying to represent, it changes things. For the better.
2) Content Marketing
Maybe you have an e-book that you can add to your website. Maybe you aren't cool enough for an e-book but you could hire someone to do an onsite blog. You've got to have some content about what you are trying to represent. If you are a dentist, have a blog about teeth. Cover current scientific discoveries, make suggestions, talk about strategies and products. If you are a chiropractor, post your e-book about how everything radiates out from the spine.
3) Search Engine Optimization
Without trying to put in a shameless plug, SEO is key for internet success. Knowing how to optimize the internet isn't built in to most of us. We have to go to school to learn about it, and how to do so. If you went to school to learn about how the body works you don't have to know about the internet. But somebody does!
When the right kind of people find your website, you want them to stay. You them to add you to their favorites, and give good feedback. Part of making this happen is taking into account their website experience and if anything needs to be altered or changed to make it more user-friendly. We can't forget who our customer is. Some things that may be obvious for us simply won't be for them, and that's okay. After all, we are here for them.
Let's give social media a gigantic thumbs up! You might not be into Facebook stalking or Twitter shout-outs, but your customers sure will be. Make your business relatable and user-friendly. In short, jump on the bandwagon and reap the rewards. People will more readily see what a companies Facebook has to say about them before they go to the actual website, and that is something that just needs to be tapped into.
6) Email Marketing
Part of joining the social media frenzy is getting into emails. Put together a newsletter, email remainders, and coupons that you can email. Any online incentive is a good incentive for chiropractic SEO success!
I hope you will find above-mentioned strategies helpful.