The OXO Tower Has Turned Into A PS4 Ad

So long OXO, hello OX▢△.

1. South Bank’s iconic OXO tower has been given a PS4-style makeover.

The tower, which normally displays the letters “OXO” now shows the PlayStation’s control pad symbols: a circle; a cross; a square; and a triangle.

2. The transformation is an advertising stunt for the PS4.

Sony’s PS4 will cost £349 and comes out on 29 November.

Its closest rival is Microsoft’s XBox One, which will be released one week earlier and will cost £429.

3. The new letters were illuminated at 4pm last night and will remain lit until 30th November.

4. Well played, Sony.

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Tabatha Leggett is head of buzz at BuzzFeed UK and is based in London.
 
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