The OXO Tower Has Turned Into A PS4 Ad

    So long OXO, hello OX▢△.

    Tabatha Leggett
    by Tabatha Leggett

    BuzzFeed Staff, UK

    South Bank's iconic OXO tower has been given a PS4-style makeover.

    Via Twitter: @JonnyStanton

    The tower, which normally displays the letters "OXO" now shows the PlayStation's control pad symbols: a circle; a cross; a square; and a triangle.

    The transformation is an advertising stunt for the PS4.

    Via Twitter: @L1keMike

    Sony's PS4 will cost £349 and comes out on 29 November.

    Its closest rival is Microsoft's XBox One, which will be released one week earlier and will cost £429.

    The new letters were illuminated at 4pm last night and will remain lit until 30th November.

    Via Twitter: @search

    Well played, Sony.

    reactiongifs.com