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Jay Z, Tell Us What "4:44" Is Already

Jay Z album? A new Lupita Nyong'o movie? Beyoncé AND Jay Z visual album?!

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Over the past few days, mysterious advertisements for a project seemingly titled 4:44 began cropping up across New York City.

Mysterious #444 ads all over New York 🤔 Jay Z? Is that you 👀👀👀

Soon, many people began wondering if a new Jay Z album was on the way. It has, after all, been four years since he released his last set, Magna Carta Holy Grail.

Many people speculated the cryptic ads were promotional images for a forthcoming album after resourceful fans discovered they were linked to Tidal. And Tidal is primarily owned by Jay Z.

But then Wednesday night, during the NBA Finals, ABC aired a trailer for 4:44, which revealed a bit more about the project. So far, it appears to be a black and white film, presented by Sprint and Tidal.

Excited to bring @Sprint customers exclusive content through our partnership with @TIDALHiFi - more news coming tom… https://t.co/vjkgIn1Nv6

Sprint owns a 33% share of Tidal.

The project stars Mahershala Ali as a boxer, Danny Glover as his trainer, and Lupita Nyong'o, who isn't shown in the clip.

https://twitter.com/marceloclaure?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fvariety.com%2F2017%2Fdigital%2Fnews%2Fmaybe-those-444-ads-arent-for-a-jay-z-album-1202458360%2F
https://twitter.com/marceloclaure?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fvariety.com%2F2017%2Fdigital%2Fnews%2Fmaybe-those-444-ads-arent-for-a-jay-z-album-1202458360%2F

At this point, it's unclear if Jay Z is involved in the production of the film.

Besides its cast, we also know it's rated NC-17. 😱

https://twitter.com/marceloclaure?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fvariety.com%2F2017%2Fdigital%2Fnews%2Fmaybe-those-444-ads-arent-for-a-jay-z-album-1202458360%2F
https://twitter.com/marceloclaure?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fvariety.com%2F2017%2Fdigital%2Fnews%2Fmaybe-those-444-ads-arent-for-a-jay-z-album-1202458360%2F

The website teases "exclusive Tidal X Sprint" content to new Sprint customers starting tomorrow, June 9.

Although it's safe to say 4:44 is indeed a film of some sort, it may be too soon to rule out a forthcoming album from the Roc Nation mogul.

Ben Stansall / AFP / Getty Images

It's possible 4:44 isn't just a film but maybe it's Jay Z's very first visual album.

Although the trailer doesn't mention his name at all, Hova may be taking cues from Beyoncé, his wife. She co-directed Lemonade, an Emmy-nominated visual project, and launched it exclusively on Tidal in 2016. (She also made Beyonce, her first visual album, in 2013.)
Mike Coppola / Getty Images

Although the trailer doesn't mention his name at all, Hova may be taking cues from Beyoncé, his wife. She co-directed Lemonade, an Emmy-nominated visual project, and launched it exclusively on Tidal in 2016. (She also made Beyonce, her first visual album, in 2013.)

And if we are getting an album through Tidal and Sprint, it wouldn't be the first time Jay Z teamed up with a mobile company for a release.

Back in 2013, the first million Samsung users to download a "Jay Z Magna Carta" app received a free digital copy of the album; the rapper made an estimated $25 million through his deal with Samsung.

We have no idea what "4:44" stands for, but it's hardly a surprisingly name, given Jay Z's obsession with the number four. Maybe we're getting The Blueprint 4?

Or maybe it's the release date?

Plot twist what if 4:44 is a date and we have to wait until 04/2044

Yup, that's definitely it.

@bdotTM I got the inside scoop...hov is dropping an album on April, 2044. Finna be lit 27 years from now

Twitter: @phoenixeyeview

Tidal and Jay Z did not respond to BuzzFeed News' request for a comment.

UPDATE

A spokesperson for the Motion Picture Association of America told BuzzFeed News that 4:44 has not yet been submitted to the organization for a rating.