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Abercrombie & Fitch Ads Reimagined As "Attractive & Fat"

Abercrombie & Fitch's CEO Mike Jeffries has been under fire for his comments about the brand only being for "cool, good-looking people," and for not selling plus sizes. Blogger The Militant Baker saw an opportunity to show what Jeffries won't.

Posted on

"The only thing you've done through your comments (about thin being beautiful and only offering XL and XXL in your stores for men) is reinforce the unoriginal concept that fat women are social failures, valueless, and undesirable."

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Photographs used with permission. By Liora K Photography.

Male model: John C. Shay.