Promoted

The Internet Hates Mike Jeffries, The CEO Of Abercrombie & Fitch

The CEO of Abercrombie & Fitch has made A LOT of people VERY angry over the last month.

1. Mike Jeffries is the chairman and chief executive officer of Abercrombie & Fitch. Over the years he’s been incredibly outspoken about the exclusionary practices of the company.

3. Recently, thanks to users on Reddit and Tumblr digging up statements he made back in 2006, he’s become the subject of intense ridicule.

5. Many are calling him a hypocrite for not living up to the intense beauty standards of his company.

Dit is Mike Jeffries, CEO van #Abercombie & Fitch, zelf te lelijk om in zijn eigen winkels te werken.

— McDonald_69 (@McDonald_69)

McDonald_69

@McDonald_69

Dit is Mike Jeffries, CEO van #Abercombie & Fitch, zelf te lelijk om in zijn eigen winkels te werken.

too right #MikeJeffries #hypocrite

— Clara (@ClaraDavis7)

Clara

@ClaraDavis7

too right #MikeJeffries #hypocrite

14. Jeffries has made remarks about how Abercrombie & Fitch do not offer extra larges nor give their clothes away to the homeless.

15. Which inspired an L.A. filmmaker to start the #Fitchthehomeless movement, which is dedicated to giving Abercrombie & Fitch clothing to the homeless.

19. There’s even a blog called Abercrombie Popular, aimed at giving out and then photographing the homeless wearing A&F clothing.

23. “Totally givin my A&F to the homeless! #FitchTheHomeless”

@kirstiealley my statement to mike jeffries #beautiful

— Jamiesmith (@jamiesmith44256)

Jamiesmith

@jamiesmith44256

@kirstiealley my statement to mike jeffries #beautiful

25. The statement reads:


I’m not a size 10 or under and I’m beautiful! I love myself for who I am and my size. You’re just an overgrown bully who isn’t happy in life. Remember that next time you want to judge people because of their weight.

P.S. Your clothes line sucks.

Love The Beautiful Fat Chick

26. Writer Amy Taylor also wrote an open letter to Mike Jeffries, furious over A&F’s business practices:

27. Taylor writes:


As a marketer, I understand where you’re coming from on some level, Mike. I really do. When you say “a lot of people don’t belong in our clothes–they can’t belong,” I get it. For consumers, every purchase is a declaration. With each dollar a consumer spends, they are saying, “I am part of this brand and this brand is a part of me. I believe what this brand believes. I support what this brand supports.” As I sit here wrapping up this letter, I am proud to say that I may be a not-so-cool kid and the extra pounds I carry may not be a thing of beauty, but I am nothing like you or your brand–and that, Mr. Jeffries, is a beautiful thing.

Check out more articles on BuzzFeed.com!

Ryan Broderick is a reporter for BuzzFeed News and is based in London.
 
  Your Reaction?
  REACT WITH GIF
 

    Contributions

    Here Are The Top Stories
    • Fox News has announced the 10 Republican candidates who will participate in the first debate of the 2016 U.S. presidential race on Thursday.
    • The World Health Organization says new cases of Ebola in Sierra Leone and Guinea hit the lowest point in more than a year last week.
    • Super Typhoon Soudelor, the strongest storm of 2015 so far, is threatening parts of Asia after hitting the Pacific island Saipan.
    Get The News App

    Hot Buzz

    We’ll Turn You Into A “Harry Potter” Chocolate Frog Card

    harrypotter

    How Do You Hack The McDonald’s Menu?

    collection

    Now Buzzing