This is Alexa Mitchell, a beauty vlogger from New Mexico.
Recently, the 22-year-old decided to do an experiment on Tinder. She told BuzzFeed News she was curious how many matches she would score on the dating app if she posted a makeup-free selfie, as opposed to a picture she had retouched.
She says she started by posting three completely natural selfies to her Tinder profile.
Then she swiped right 100 times, meaning she told 100 men she was interested in matching with them.
After five hours, she said, she received 16 matches off her natural pictures.
Then, Mitchell retouched her same three pictures using the app Relook.
She then repeated her experiment, but this time she said she received about 73 matches. "The edited pictures caused a much more enthusiastic response than my natural head shots did," she said.
Mitchell said she actually expected to receive fewer than 16 matches on her non-makeup pictures, so she was surprised to be matched with so many men.