Give Your Business Website A Facelift

While we often worry about the clothes we wear or how we look before a meeting, we might not be showing the same attention to our business websites. It is the online face of your business. Check it out and see if it needs a facelift to remain attractive and relevant.

Get a Good-Looking Site

When we feel like updating our look, we might get a new outfit or go for a few beautifying spa treatments. Some people schedule plastic surgery procedures and get cosmetic dental work done. Your business website might be looking tired and old. Review it carefully to see if it could be perked up to become more appealing.

Time Is On Your Side

Does it take forever for your business website to load? The days of waiting for sites to load are over. Now people simply surf away to a better website they can access immediately. Check out your current web host and see if you have enough space. Consider getting ridding of excessive images and videos that could be slowing down the load time for your website.

Streamline Your Design

Now the mantra of website design is less is more. All the details, fonts and images need to be organized or eliminated. Flash websites tends to take longer to load and are becoming a fad of the past. A basic design with bold color is the most effective and professional choice.

Relevant Content

Nobody wants to read generic content that was published in other places. Spun content with grammatical errors is also a major loser. You don't have to write prize-winning content but it should be relevant and informative. Develop your own voice to stand out from the competition. Be aware of cutting edge news in your field and share it with your visitors.

Useful Keywords

Overloading your web content with lots of keywords is a recipe for failure. Choose 2 or 3 good keywords and sprinkle them lightly into your titles and content. Make sure to have a site map and navigable design so people can easily find what they want at your site.