After going through the exhausting ordeal of having to hide her pads and rush to the chemist every time she needed an emergency pad, she decided to change things a bit.
She started an initiative called "Red Is The New Green" wherein de Menezes and her team teach school children about menstruation and personal hygiene.
In this project, they install sanitary pad dispensers and incinerators to dispose the pads at schools for young girls to use.
"We want girls to be non-apologetic about [their periods] and we plan to make pouches available for the girls to keep their pads safely and walk to the loo with it, head held high," de Menezes told BuzzFeed.
The project, funded by CRISIL, has tied up with two schools in Mumbai for the initiative.
"We want to help them open up and talk about periods, make their own views about it instead of having views and biases imposed on them," she said.
De Menezes also hopes to find sponsors to adopt schools under the initiative and is also approaching more schools to adopt the initiative on their premises.
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