On September 7, Apple dropped their latest iPhone and Apple Watch and the world legitimately lost all chill.
The 107-second ad that followed the headline-grabbing event went massively viral with many in awe of Apple's money and marketing teams.
The jokes didn't end, though. Soon enough, parodies of the video started pouring in like The Quint:
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The jokes didn't stop at the blackness of Apple's "black"...
Or questioning the waterproof phone.
And just disregarding the instructions to not blink.
The ridiculous lack of a headphone jack and its shoddy replacement.
And the question you ask yourself every time you watch an Apple commercial.
They also include this gentle reminder when you realise you're a broke millenial with broken dreams.
