7 Biggest SEO Myths Busted In 2016

To say that the process of search engine optimization (SEO) has changed a lot over the years would be an understatement. With Google's updates like Panda, Penguin and Hummingbird, which have taken the world of SEO by storm, many online marketers have become confused about what's important, what's outdated, what's worth the effort and what's not! It is necessary to understand that despite all the changes in the field of online marketing, getting the basics right is of paramount importance.

To say that the process of search engine optimization (SEO) has changed a lot over the years would be an understatement. Here we take a look at 7 such myths that exist in 2016 and debunk them one by one.

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1) Mobile Search is Replacing Desktop Search:

Desktop search has dipped a little in the recent past. But, that in no way means that desktop searches are about to diminish because mobile searches for the most part occur in a different context when compared to desktop searches. So, you can be rest assured that desktop searches will remain strong.

2) Content is Not King:

Strangely many marketers seem to be falling for the myth that users are even more important than content. It is absolutely ridiculous to compare these two things as they complement each other and without high quality content getting traffic would be impossible. Publishers, indexers and searchers have always been equally important and they will always remain that way.

3) SEO is All About Rankings:

One of the most common beliefs that most marketers have is that rankings is the be all and end all element. In reality, getting higher rankings is only a part of search engine optimization, it is not the supreme goal. It does not always guarantee a high click through rate as the meta descriptions and the choice of keywords also play an extremely crucial role in this regard.

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4) More Links are Better Compared to More Content:

In the earlier years, building as many links as possible without that much analysis of the linking domain was the way SEO Services used to work. Even now building links is very important in terms of getting better rankings. But, nowadays the quality of the links is even more important than the quantity.

5) Using Plugins is Great Idea for SEO:

While the SEO plugins can be handy at times, you yourself must learn how to optimize the search engine facilities before you turn to the plugins for help. The focus should be on learning more about the relationship between your website and the search engines as what works for you may not work for someone else.

6) Images Don't Need Optimization:

These days On-page SEO has become an integral part of online marketing. As a result, not focusing on the images is a foolish thing to do. The search engines can not really see the images on the websites. So, it is necessary to provide the images with an alternative text and a relevant file name which would ensure that Google would be able to understand what the image is about.

7) Real Data is Very Important:

There seems to be a theory that is floating around which suggests that excluding theories and providing real data, facts and figures is the way to go in terms of optimizing the web. But, real data by itself can not do much. It is imperative that you theorize the real data to some extent and explain it in order to make the content understandable.

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Just a Canada based SEO consultant, giving out free advise time to time.