Stan Lee of Marvel Comics gave several of his characters alliterative names so they’d be easier to remember.
Betty Brant, Bruce Banner, Doctor Doom, Fantastic Four, Green Goblin, Happy Hogan, J. Jonah Jameson, Matt Murdoch, Otto Octavius, Pepper Potts, Peter Parker, Silver Surfer, Sue Storm, Stephen Strange, Scott Summers, Wade Wilson, Warren Worthington III...if you couldn’t tell by now, Stan Lee is OBSESSED with alliteration! Over the years, his constant consonance has developed not only into a personal trademark, but also into an industry cliché!
His reasons for using this literary technique are actually threefold:
1. He has a terrible memory
2. It would stick with the reader more
3. He just REALLY likes alliteration