Advantages Of Using Custom Boxes

Custom boxes are a versatile and functional specialty packaging option. Unlike plain cardboard boxes that are used primarily for storage and transportation, customized versions with carrying handles offer a number of value-added benefits.

As a result, there are a number of ways you can use boxes to increase sales for your business.

Here are 3 Ways Custom Boxes Can Increase Sales:

1. Build Name Recognition. You can order custom boxes in just about any shape, size, color or cover material you can imagine. Therefore, you can choose a color scheme that matches the rest of your company's branding and marketing efforts. You can also add your company name, logo, marketing slogans or web address. So, in addition to serving as a container to hold your marketing materials or retail products, these boxes perform double duty by serving as a silent messenger for your business.

2. Enhance Perceived Value. It is a known fact that people are willing to spend money on things they value. Presenting your products in high-end customized boxes can boost sales by subtly suggesting the contents inside are worthy of special consideration. For example, compare the packaging between the cosmetics available in local discount outlets and those found in high-end department stores. The department store products are able to command a higher price partly because of how customers respond to the way they are presented.

Without question, custom boxes can add an element of style and sophistication to your products or presentations. They can be crafted from a wide variety of materials, including turned-edge, litho-wrapped rigid paperboard, heavy-duty canvas and leather. In addition, the handles also can be made from a number of different materials, such as leather, colored plastic or rope. This versatility makes it easy to design a packaging solution that speaks directly to your intended audience.

3. Make a Lasting Impression. Custom boxes aren't just for retail products. They can also be used to increase the impact of face-to-face sales presentations and other promotional efforts. For starters, they make it easier for sales representatives to transport marketing materials or samples from one appointment to another. In addition, professionally designed marketing and presentation materials help establish trust and confidence with potential customers because they indicate your business is not a fly-by-night establishment. Finally, customers are likely to remember these boxes (and by extension, your company) longer due to their eye-catching design and visual appeal. This is particularly true if they are used as a leave-behind item following a presentation or sales meeting.

In addition to the basic functionality of storing, protecting and shipping items from one destination to another, these custom boxes make a statement and infuse their contents with greater perceived value. Consumers are also more likely to keep this type of box for future storage needs, thereby extending the length of time they are exposed to your business name and marketing message.