Labour's shadow education secretary, Tristram Hunt, has been criticised for being "condescending" after telling a voter to "stop moaning" and "do some work".
Hunt was responding to a question on Twitter about the party's education policy. It started off well, an object lesson in how politicians should engage with voters in 2015.
A voter asked for more information and Hunt replied with the website. Perfect.
But then Thomas Mann claimed Labour's education website only had "soundbites" and wanted more in-depth policy.
At which point Hunt demonstrated how not to engage with voters in 2015, telling him to "stop moaning".
Mann told politics.co.uk that Hunt's words meant Labour had "definitely lost my vote".
"I felt very condescended by him," Mann said. "I felt that he was treating me like a little person.
"I think politicians have lost the idea of who their employers really are and who they are meant to serve."
Siraj Datoo is a political reporter for BuzzFeed News and is based in London.
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