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First there was Ann Summers' Isis range, days after the brutal murder of James Foley by ISIS.
And then there was Zara's controversial sheriff top that had the internet up in arms as it looked a little too much like the pyjamas issued to holocaust victims.
And now New Look are selling a skirt named 'Blue Waffle'
They clearly missed the memo about what not to discuss on a first date/ interview/ board room meetings...
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