If you live outside the UK, you may have been wondering why #freecuthbert was trending on Twitter for all of last weekend. Well, I am here to tell you a tale of betrayal, despair, and a nation's suffering.
Meet Colin, the Caterpillar cake.
A birthday party is not complete without Colin at the table...or by the pothole.
while colin the caterpillar is in the news can we remember the time when a village did the most passive aggressive british protest ever and bought a caterpillar cake for the second birthday of a pothole they’d been moaning to the council about x
There's only one downside to Colin. M&S is quite the premium brand, and he doesn't come cheap. Those of us that are a little more ~thrifty~ might head to the competition for an alternative, and pretty much every supermarket in the UK sells their own version of a caterpillar cake.
Caterpillar cakes, ranked. /THREAD/
It's pretty divisive and everyone has their personal favourite. Amongst the lineup, you will find Cecil, Wiggles, Curly, Clyde, and of course...Cuthbert. Here is where the story gets interesting.
Last week we found out Marks & Spencer noticed Cuthbert's resemblance to Colin, and started taking action against Aldi over the similarities which infringed on their trademarks. All pretty boring stuff, right?
Wrong. Because Aldi retaliated in the best way possible — and took to Twitter.
It started pretty low key, with some basic pun work:
Just Colin our lawyers. #FreeCuthbert
But then it escalated:
Judge: Show us the evidence! Us: What evidence? #FreeCuthbert
And some photo editing was involved:
Packaging update. #FreeCuthbert
💀💀💀💀
.@MonopolyUK Do these work? #FreeCuthbert
Then it *really* escalated 👀
Marks & Snitches more like. #FreeCuthbert
LOL.
Had a pretty busy weekend ngl. #FreeCuthbert
M&S finally responded, and it's pretty safe to say they were a little overwhelmed.
Our social team over the weekend:
And let me tell you, the British public had thoughts:
I’ve been away from Twitter from a few days, but from what I understand, caterpillar cakes have formed a super league? And M&S invented the walnut whip and toblerone? #FreeCuthburt
Best Cuthbert meme I’ve seen so far #FreeCuthburt #AldiUk
Berlin Wall circa 1987, colorised. #FreeCuthburt
It's a classic retelling #CaterpillarWars #FreeCuthburt
As of today, the UK is still waiting with bated breath to see how this will pan out. In the meantime, #FreeCuthbert!!
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