So the annual John Lewis Christmas advert was released on the internet this morning.
View this video on YouTube
Made in association with Age UK, the advert features an acoustic cover of Oasis’ “Half the World Away”, by a Norwegian singer called Aurora.
And yes, it's an emotional tear-jerker.
I'm sorry, I can't come in today, I'm too busy scraping my heart off the floor after watching the John Lewis ad 😭
#ManOnTheMoon has filled me with all these emotions I feel like I need a mince pie and a mulled wine to recover
If you can send him a telescope send him some help you selfish little bastard! #JohnLewis
The advert is also such a British tradition you can pretty much predict what the reaction is going to be.
Anticipated reaction to the John Lewis Christmas advert...
Then of course there is a man called @johnlewis, who has absolutely nothing to do with @johnlewisretail.
He is having a good day today.
99+ notifications. Sigh.
There's a few unanswered questions though.
Why's that old man on the moon not floating away or dressed like a space man? Doesn't seem legit to me.
I mean, who on earth is he?
#ManOnTheMoon holds up a sign: "It's me, Buzz - an alien took my form & travelled back to Earth in 1969. You're all doomed!"
I don't know why you're all getting so emotional. He's probably up there trying to avoid paying tax #manonthemoon
I watched the John Lewis advert. Obviously faked. The old man's shadows are all wrong.
It's not very realistic is it.
And of course, there's this.
Love that John Lewis don't think it's creepy giving an old man a telescope to look into a young girl's house #JohnLewisXmasAd #1970sxmas
I mean, it is a bit weird.
Daily Mail: IS MOON PERVERT SPYING ON YOUR KIDS? Do helium balloons cause cancer? Protect your pension - move to the moon #ManOnTheMoon
NEVER KNOWINGLY UNDER AGED?: Fury as John Lewis allow an old French man to ogle a little girl from space.
And as this is an advert for a retailer...
Still, can’t wait to buy a plush 'crying old man dying of loneliness with telescope' toy at John Lewis later
I mean, look at the telescopes. Just LOOK.
"Hello, is that John Lewis? Yes? Do you have any telescopes in stock? Splendid! My name? Tel E. Scope."
The new John Lewis ad is all just petty lies. Proof:
Still, it's better than the alternatives.
NASA's Christmas advert is just a couple having an argument in the linen section of a department store.
I thought the new John Lewis advert was pretty harsh to be fair