So the annual John Lewis Christmas advert was released on the internet this morning.
And yes, it's an emotional tear-jerker.
The advert is also such a British tradition you can pretty much predict what the reaction is going to be.
Then of course there is a man called @johnlewis, who has absolutely nothing to do with @johnlewisretail.
He is having a good day today.
There's a few unanswered questions though.
I mean, who on earth is he?
It's not very realistic is it.
And of course, there's this.
I mean, it is a bit weird.
And as this is an advert for a retailer...
I mean, look at the telescopes. Just LOOK.
Still, it's better than the alternatives.
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Did you cry at the John Lewis Christmas advert?
vote votesI am destroyed.
vote votesI have a little something in my eye.
vote votesNope. NOPE.