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Diet Coke's Latest Ad Features A Man Whose Nipple Has Been Airbrushed Out For Some Reason

Is this a classic case of Photoshop gone wrong?

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What is wrong with this advert?

It's a new Diet Coke ad, which you can find in magazines and on billboards across the UK.
Scott Bryan / BuzzFeed

It's a new Diet Coke ad, which you can find in magazines and on billboards across the UK.

Look a bit closer.

That's right.
Scott Bryan / BuzzFeed

That's right.

WHERE HAS THIS PERSON'S NIPPLE GONE?

Scott Bryan / BuzzFeed

This has not gone unnoticed.

Erm they have photoshopped out the mans nipples in the new Diet Coke ad. Sure.

Sophie Gadd@sophie_gadd

Erm they have photoshopped out the mans nipples in the new Diet Coke ad. Sure.

6:05 PM - 04 Jul 14ReplyRetweetFavorite

New Diet Coke billboard is so horrifically photoshopped that they've actually removed the poor man's nipples.

Ⓥ☮♀Nix♀☮Ⓥ@MsNix_

New Diet Coke billboard is so horrifically photoshopped that they've actually removed the poor man's nipples.

11:18 AM - 13 Jul 14ReplyRetweetFavorite

You need to fire your marketing team @DietCoke. This guy has no nipple and its freaking me out.

Jason Bradwell@JasonRBradwell

You need to fire your marketing team @DietCoke. This guy has no nipple and its freaking me out.

11:36 PM - 02 Jul 14ReplyRetweetFavorite

Wait. This slight smudge. Is that a nipple?

Scott Bryan / BuzzFeed

There is a dark spot here too. Is that the nipple?

Scott Bryan / BuzzFeed

What also needs to be addressed is this.

This is the most difficult way to pour a drink ever.
Scott Bryan / BuzzFeed

This is the most difficult way to pour a drink ever.

SEE????!!!!

Scott Bryan / BuzzFeed / vine.co
Well this is awkward…We would like to assure you that no nipples were harmed in the making of our Diet Coke ad and we are just as baffled as you as to where it could have gone. We can only assume that it was also enjoying a Diet Coke break. However, we all know that perfection is not always in the man…But it's certainly in the can."

Sure okay let's go with that.