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A Company Is Giving Away Free Butter On The Hottest Day Of The Year And Everyone Is Confused

This has to be one of the weirdest publicity stunts ever.

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So I was doing my shopping, then this happened.

Amazing. They’re giving out butter at Oxford Circus station but lots if people think it is ice cream. WHY WOULD GIVE AWAY BUTTER FOR FREE?

Scott Bryan@scottygb

Amazing. They’re giving out butter at Oxford Circus station but lots if people think it is ice cream. WHY WOULD GIVE AWAY BUTTER FOR FREE?

3:49 PM - 20 Jul 14ReplyRetweetFavorite

No seriously. Flora is giving away free butter.

Just was handed a free tub of Flora Gold Butter in the street. Oddest. Promo. Ever.

Chris Payne@ChrisPyUK

Just was handed a free tub of Flora Gold Butter in the street. Oddest. Promo. Ever.

9:35 AM - 16 Jul 14ReplyRetweetFavorite

And many people assume that it is ice cream.

today i thought they were giving out free vanilla ice cream in a tub but when i acc went up to get it i realised it was acc flora butter :((

Amy@xamyfitz

today i thought they were giving out free vanilla ice cream in a tub but when i acc went up to get it i realised it was acc flora butter :((

10:55 AM - 20 Jul 14ReplyRetweetFavorite

The weather is very hot and #flora is giving out its new gold butter to passers by free!! I thought it was ice cream :-|

Mohamed elLibey@m_abusaid

The weather is very hot and #flora is giving out its new gold butter to passers by free!! I thought it was ice cream :-|

4:03 PM - 17 Jul 14ReplyRetweetFavorite

What I Thot was a free tab of ice cream being handed out on the strand turned out to be a free tub of Flora Gold Butter - it's 24 degrees!

Julfie @Julfie

What I Thot was a free tab of ice cream being handed out on the strand turned out to be a free tub of Flora Gold Butter - it's 24 degrees!

5:57 PM - 21 Jul 14ReplyRetweetFavorite

Just picked up this freebee because I thought it was ice cream. Turns out it was butter... thanks anyway @Flora!

Amy Liddell@amy_len4

Just picked up this freebee because I thought it was ice cream. Turns out it was butter... 😂 thanks anyway @Flora!

5:23 PM - 09 Jul 14ReplyRetweetFavorite

This promotion doesn't really make sense, right?

Dear @Flora - thank you for giving out free tubs of Gold on the street in 25 degree heat. Is this the world's first non-melting butter?

Nicola Savage@NickyMSavage

Dear @Flora - thank you for giving out free tubs of Gold on the street in 25 degree heat. Is this the world's first non-melting butter?

2:19 PM - 23 Jul 14ReplyRetweetFavorite

But at least you can pose with the butter.

instagram.com / Via gramfeed.com

SEE?!

Come to Oxford street and pick up your free butter. Best thing for a hot sunny day

Fawn Mead@xFAWNx

Come to Oxford street and pick up your free butter. Best thing for a hot sunny day

3:03 PM - 19 Jul 14ReplyRetweetFavorite

It goes really well with your business look.

Someone just handed me a tub of Flora. Just a tub of butter.

Serena Holloway@serenaholloway

Someone just handed me a tub of Flora. Just a tub of butter.

11:09 AM - 22 Jul 14ReplyRetweetFavorite

It can provide a tasty treat while you're out and about.

Sometimes I really love London. Was given free butter on the street. It's quite nice.

Antonia@Tonianni

Sometimes I really love London. Was given free butter on the street. It's quite nice.

10:37 PM - 20 Jul 14ReplyRetweetFavorite

And if you are a hoarder this is the greatest day.

I am not sure if these are enough :). They were free afterall. #whatshouldibake #butter #flora #London

Food Cloud@FoodCloud1

I am not sure if these are enough :). They were free afterall. #whatshouldibake #butter #flora #London

6:36 PM - 22 Jul 14ReplyRetweetFavorite

Here is where the promotion is taking place right now. #publicservice

FREEBIE ALERT: They're giving out free bottles of Evian water + full size Flora Gold boxes at #Waterloo station. You're welcome! #freestuff

Francis 'Frankie' Vu@theFrancisVu

FREEBIE ALERT: They're giving out free bottles of Evian water + full size Flora Gold boxes at #Waterloo station. You're welcome!

#freestuff

8:16 AM - 23 Jul 14ReplyRetweetFavorite

Just whatever you do, don't take it on a train.

@Flora giving away free tubs of gold butter at Waterloo station to people about to get on a hot train in a heatwave #marketing

Helen Louise Hambly@HelenEmerald

@Flora giving away free tubs of gold butter at Waterloo station to people about to get on a hot train in a heatwave #marketing

1:03 PM - 23 Jul 14ReplyRetweetFavorite

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