You may have heard that ratings for ITV's new breakfast show, Good Morning Britain, are not great.
Good Morning Britain looks cool. They SHOUT the day at the start and make ITV Studios look as if it is the most important building in the universe.
The way that the logo smashes you in the face directly after the building is also cool.
And the show's graphics look fresh and swishy too.
1. While the show reports a lot of serious news...
2. The serious news will often be followed up by, say, a topical discussion on whether toddlers should be given iPads.
3. Or there's a chat about Katie Price's latest divorce.
4. Or there's a discussion about whether we should teach teenage girls to brag about their lives to others.
5. Or there's a feature on how to make really delicious smoothies with author Jackie Collins.
6. The show also seems increasingly random. Every hour during the show they introduce Andi Peters.
7. Just so he can ask members of the public to spin a giant plastic wheel in the hope of winning cash prizes.
Oh oh oh oh oh oh oh WELL DONE £100.
Andi Peters has even visited Sutton Colefield.
8. This is then followed by a competition.
9. Oh by the way, it's a premium rate number.
10. The fact that presenter Ben Shepherd personally introduces the news in your area is also a bit weird.
Why is it weird? Because it is made to appear live but the whole sequence is taped.
11. There's also a Susanna Reid problem on the show. Her defection from BBC Breakfast to ITV got a lot of attention in the press.
This led us to expect some sort of Susanna Reid Show.
ALL SUSANNA REID. ALL THE TIME.
So having her present equally alongside three other anchors for the entire show is a bit of a surprise.
12. And this is even harder because the show ends at 8.30. BBC Breakfast continues all the way to 9.15am.
Why does Good Morning Britain end at 8.30?