Regardless of the design intentions it will drive Putin crazy. Love it!
If consumers world wide avoid spending their currency on Olympic sponsors, Olympic merchandise, and anything related to generating a cash transfer to the Russian economy, soon they will find themselves in a similar situation that the Montreal 1976 organizers experienced. A financial loss that caused economic reverberations for years as the 1976 Games lost lots of money. All the every day consumer can do is slap these idiots up the side of the head with their wallets.