1.Stila has its fair share of cult classics (liquid eyeliner) and trendy products (glitter eyeshadow) — and they're *all* dependable as hell.
2.La Roche-Posay is a French crowd favorite with no-nonsense skincare products like their sunscreens (which are some of the best in the game, no lie).
3.Jouer makes it easy to have ✨glowing✨ skin — their shimmery/luminizing products include bases, blushes, lipsticks, and eyeshadows.
4.R+Co has everything you need to soothe your strands, style your 'do, and pump up the volume without feeling like there's a ton of product *actually* in your hair.
5.Juice Beauty uses certified organic ingredients and clinically-backed research to create good-for-you products that really, truly deliver.
6.Make Beauty is all about creating multi-functional staples in unconventional forms and colors for expressive looks you can own with confidence.
7.Sara Happ pampers your pout like no other with balms, scrubs, and masks that buff all the dead skin and buildup away.
8.Lorac is a LA-based brand with non-irritating, easy-to-use products that get you ready for all the red carpets in your future (...or just a night out on the town).
9.Smith & Cult makes you think, "wow, I didn't know nail polish bottles could look THIS GOOD."
10.Elizabeth Arden has helped define the American beauty scene for the past century and continues to produce innovative products that withstand the test of time.
11.Colorescience makes reapplying sunscreen without disturbing your makeup a total brushed breeze.
12.Butter London might be best known for their glossy nail polishes, but the rest of their repertoire is not to be passed over — hello, Glazen Eye Gloss!
13.Oribe helps you achieve the voluminous, silky hair of your dreams without a totally complicated and blown-out routine.
14.The Original MakeUp Eraser removes your makeup with one magical ingredient, water. Yes, ~all~ of it — even your toughest waterproof mascara.
15.Mario Badescu addresses all of your skincare needs at every step with simple packaging and fresh ingredients that get the job done.
16.Marvis offers distinctly packaged and scented toothpastes that might actually make you look forward to brushing your teeth.
17.Clarisonic is a bathroom staple for countless people since it complements your favorite cleanser by gently exfoliating your skin.
18.Japonesque products are inspired by the professional makeup tools used in Kabuki theater in Japan, but offered at affordable consumer prices.
19.Bioderma develops some of the most sensitive skin-friendly products on the market. Happier skin, happier you.
20.Baxter of California has top-notch men's lifestyle products, which includes invigorating hair, shaving, and body products.
21.Ahava products are built around active dead sea water, mud, and minerals that have major detoxifying and purifying properties and help soothe aching muscles.
22.Molton Brown has uniquely scented body washes, lotions, and shampoos/conditioners that will make your shower the best part of your day.
