Skip To Content

    26 New Beauty Products You Need To Try ASAP

    "My wallet's seen better days." —you after reading this post

    Zoë Burnett / BuzzFeed

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page.

    1. Glossier Wowder promises to be and do so much more than your average setting powder for a finishing ~wow~ touch (sorry, couldn't resist).

    A few key points: it contains light-reflecting diamond powder particles for a 3D glow, kaolin clay to absorb oil and vanish into skin, and Vitamin E to maintain its silky, non-drying texture.

    Get the Wowder and brush set from Glossier for $35, or you can buy Wowder separately for $22 (available in three shades) and the brush for $20.

    2. Peace Out Acne Healing Dots contain salicylic acid, vitamin A, and aloe vera to diminish and flatten trouble spots, so you can throw up deuces all you want.

    Promising review: "Oh my gosh, I am so glad I found these little magic things. I have been suffering with cystic acne since entering early menopause and have been struggling with a few particularly stubborn spots that nothing would clear up. I've even tried other acne dots. Well, one night of wearing these and my spots are TOTALLY dried up and look 99% healed over. I will always have these in stock now!" —RikiTikiTallie

    Get a 20-pack from Sephora for $19.

    3. Milk Blur Liquid Matte Foundation provides full coverage but has a serum-like texture that actually lets your face breathe, imagine that.

    @milkmakeup / Via,

    Promising review: "It doesn't oxodize at all, so the color you put on is the color that stays! The formula is what I would call a 'natural matte.' It doesn't leave the slightly chalky look that a lot of other matte foundations do. It's extremely lightweight to the point I forgot that I had makeup on my face." —randiii

    Get it from Sephora for $40 (available in 16 shades).

    4. E.l.f. Prep & Hydrate Balm evens out your skin texture and preps your face for makeup application with good-for-you ingredients like shea butter, cocoa, aloe, and grape.

    Promising review: "My skin isn't as young and hydrated as it used to be, so this is perfect under any foundation (I've tried it under liquid, cream, and powder). Nothing settles or cakes, but you have to make sure to rub it in! I also use it sometimes after cleansing instead of moisturizer." —WoaCA

    Get it from E.l.f. for $8.

    5. NYX Super Cliquey Matte Lipsticks will make you feel nostalgic about all the clickable gel pens you begged your parents to let you buy for fun — I mean, schoolwork.

    Anamaria Glavan / BuzzFeed

    Promising review: "I love lipstick, but hate putting it on. The applicator on the NYX Super Cliquey Matte Lipstick has a V shape that makes it about 1,000 times easier to outline your Cupid’s bow and keep all color inside the lines. Plus, the lipstick has a satin-matte finish that isn’t overly drying, and it doesn’t produce the whole 'wrinkle lip' effect that other matte products on the market do. —Anamaria Glavan

    Read a BuzzFeeder's full review here!

    Get them from Ulta for $8.99 each (available in 12 shades).

    6. Besides just how s t u n n i n g Tatcha Violet-C Radiance Mask is to stare at, it's also a luxurious, creamy anti-aging mask packed with Japanese beautyberry*, two types of vitamin C, and AHAs from seven fruits.

    @tatcha / Via

    Aka, you'll be glowing in no time.

    *a superfruit rich in antioxidants that was found to stabilize vitamin C

    Promising review: "Let's start off by mentioning that I own practically every high-end mask that Sephora carries. My main issues have always been sun/dark spots, mild dryness, and early anti-aging efforts. My go-to brightening mask was always GlamGlow Flash Mud, but I would have to consistently use it to really see a difference. This Tatcha mask however, GASP!!! I saw a difference after the very first use, and four uses in my dark spots were either gone or lightened! I will forever keep this stocked because with everything it promises to do, I will be saving money in the long run!" —MakeUpCrazyMel

    Plus, your purchase (of a full-sized Tatcha product) will fund a day of school for young, aspiring girls around the world through their Beautiful Faces, Beautiful Futures partnership with Room to Read.

    Get it from Sephora for $68.

    7. Kat Von D Shade + Light Glimmer Eye Contour Palette is conveniently organized into neutral, cool, and warm-toned quads, so you can create a look that suits the mood/occasion.

    Promising review: "I love the four different textures, starting with a subtle satin finish for my base and ending with an extreme glitter top coat! I feel that this palette can be used for both day and night. High pigment, full coverage, and long wear goodness!" —rockstarmu

    Get it from Sephora for $49.

    8. Winky Lux Glitter Balm applies clear and quickly reacts with your skin's pH levels to create your perfect shade of coconut-scented pink (with a smattering of glitter, of course).

    Promising review: "Feels great and leaves lips looking like you were kissed with pixie dust!" —Stacie H.

    Get it from Winky Lux for $14.

    9. The Body Shop Vitamin C Glow Revealing Liquid Peel sloughs away dull, tired skin with potent Camu Camu Berry (which has 60 times more Vitamin C than an orange) for a healthy glow that can't be beat*.

    @thebodyshop / Via

    *Well, besides proper rest and maybe a nice month-long vacation.

    Promising review: "Does it work? Does it ever! Trust me, you need this. This product is phenomenal and worth far more than you will spend on it. You will not BELIEVE how well this peels off layers of dead skin. Yeah, I was grossed out too, but my skin felt and looked amazing afterwards. The more you use it, the better your skin looks." —Mishel M.

    Get it from Amazon or The Body Shop for $23.

    10. Too Faced Hangover 3-in-1 Replenishing Primer & Setting Spray gives you a spritz of fresh coconut water-infused goodness any time of the day.

    http://@aj.say / Via

    Promising review: "This product definitely made my makeup look flawless and kept it locked in place. I reapply usually once or twice and it makes my skin feel insanely soft. On a makeup-free day, I spray it after I cleanse and moisturize and it improves the feeling and look of my skin." —cakes224

    Get it from Sephora for $32.

    11. I Dew Care Let’s Get Sheet Faced Masks packs in 14 days' worth of masks made from Eucalyptus fibers so you can hydrate, de-stress, and control your pores for nights on end.

    @idewcare / Via

    Please dew care for your skin, like the brand name suggests. ;)

    Get the set from Ulta for $25.

    12. Hourglass Confession Ultra Slim High Intensity Refillable Lipsticks come in a luxurious gold capsule and basically make you feel like a badass, lipstick-flaunting double agent.

    @hourglasscosmetics / Via, @hourglasscosmetics / Via,

    Promising review: "The packaging on this lipstick is like nothing I've seen before. It not only looks beautiful, but also feels comfortable in your hand. The weight is perfectly balanced to make it easy to hold and achieve that perfect pout. The slim shape applies a perfect Cupid's bow. I love the idea of an interchangeable lipstick piece to make it easy to purchase a bunch of different colors and fit a whole collection of lipsticks that won't cover your entire vanity. And I haven't even talked about the formula! Creamy and long-wearing with full pigment." —Eyesallpainted

    Get them from Sephora for $34 each and the refills for $22 each (both available in 30 shades).

    13. Shiseido WASO Color-Smart Day Moisturizer keeps your face matte, oil-free, hydrated, and safe from UV rays (SPF 30) — plus, it's slightly tinted and adapts to your skin color to improve skin tone.

    Get it from Sephora for $38.

    Shop the rest of the WASO collection (which includes a ~starter kit~) here!

    14. Marc Jacobs Eye-Conic Multi-Finish Eyeshadow Palettes might bring out your ~scandalust~ side when you start dropping all of your other eyeshadow palettes for them., @marcbeauty / Via

    Each palette contains seven shades in four eye-catching finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé.

    Promising review: "This new formula is so, so nice. The shimmers are true to pan with one swipe and the mattes are super buttery and soft. I got the Edgitorial palette and I am thrilled with the quality. That gold! Marc Jacobs, I am impressed." —lemoncupcake

    Get them from Sephora for $49 each (available in six sets).

    15. Maybelline Master Camo Color Correcting Pens make it easy as pie to hide redness, dark circles, dullness, and sallowness for all skin tones — just twist the bottom and dab away with the sponge.

    @maybelline / Via

    Get it from Amazon for $7.97+ or Target for $7.99 (available in six colors).

    16. Labiotte Code-Derm Capsule Cleansing Waters come in cute capsule-like bottles and get rid of dirt and makeup without stripping your skin.

    @labiotteofficial / Via

    -Clearing: controls natural oil levels and cares for pores

    -Gentle: prevents redness

    -Hydration: enhances moisturization

    Get them from Urban Outfitters for $34 each (available in clearing, gentle, and hydration) and refill packets for $18 each.

    17. Stila Stay All Day Foundation and Concealer has your staple base products in one convenient container, because the less groggy digging you have to do in the morning, the better.

    Via, @stilacosmetics / Via

    Pump out some foundation and mix/warm up in the built-in "palette," and then flip open the cap, and aha, there's the concealer.

    Get it from Stila for $40 (available in 16 shades).

    18. Skinfood Bitter Green Line is basically a healthy smoothie for your face, since it contains wheat grass, kale, celery, and broccoli to dispel toxins and other harmful skin boogers.

    @skinfoodus / Via

    Promising review (for the deep cleansing gel): "I have dry skin and whenever I see 'deep cleansing gel' on a label I assume it's going to be drying. But I love Skinfood, so I decided to give this a try. It has a thick, cushiony gel texture but it doesn't foam up too much (because foam + bubbles = drying). I use it to remove my makeup at night and when I'm done, there is NOTHING left behind. When I dry my face on a towel, there are no black streaks left behind. My skin feels hydrated and soft afterwards with no tight feeling." —Jen

    Get the entire line at Ulta for $15-$22: clay soothing mask, clay-to-foam cleanser, toner and mask, and deep cleansing gel.

    19. Rimmel London Stay Matte Liquid Lip Color makes affordable, highly-pigmented lip color a no-brainer — so much that you can afford multiple shades and create ~fancy~ gradient or sunset (as pictured) lips.

    @beautycon / Via, @rimmellondonus / Via

    Get them from Target for $4.99 each (available in 12 shades).

    20. Drybar On the Rocks Shampoo & Conditioner extends your fab blowout for 24 hours and the activated charcoal in the shampoo purifies and deep cleans your scalp.

    Make your blowout dollars streeeetch.

    Get them from Nordstrom for $26 each — shampoo here and conditioner here.

    21. Clinique Pep-Start Double Bubble Purifying Mask applies as a pink gel but completely bubbles up in less than two minutes, so it's perfect for people who need a deep clean but can't afford to sit around and wait.

    @clinique / Via,

    Promising review: "I love how quick it is — fits into my morning routine or in the shower while I'm shaving my legs. I have oily, sensitive skin and it leaves my skin feeling bright and clean without irritation." —NicoleG45

    Get it from Sephora for $24.50.

    22. First Aid Beauty Mango Butter Multi Sticks is ~the~ cream-to-powder product you need to warm up your complexion and give your visage a gorgeous finishing glow.

    @firstaidbeauty / Via

    The mango butter insures smooth application and no dryness or cakiness. And it's buildable coverage, so you can go for a subtle glow or pull out all the stops with some intense strobing. Use it all over too! On your cheeks, eyelids, lips, and décolletage.

    Get it from Sephora for $20 (available in Rosé and Champagne). A third lavender-like shade Moonlight is releasing in October.

    23. Covergirl Total Tease Waterproof Mascara has an innovate brush head that gives body and volume on one side and then teases lashes for extra definition on the other.

    @covergirl / Via,

    "Oh, what a tease." —you, exasperated with your mediocre mascaras of days past

    Get it from Amazon for $8.99 (available in three shades).

    24. Girlactik Invisible Shadow Primer/Eraser Liner is a clear, multitasking pencil that magically erases that annoying mistake on an otherwise perfect cat eye.

    Maybe that girl's eyeliner is perfect, maybe it's this invisible eraser. —you, now that you know better

    Get it from Girlactik for $17.

    25. Whether you identify as a Basic Bitch, Fashion Fanatic, or Rockin' Rebel, MAC Girls Palettes pack a daring punch of personality into your makeup collection.

    Get them from Nordstrom for $39.50 (available in six themes: Basic Bitch, Prissy Princess, Power Hungry, Mischief Minx, Rockin' Rebel, and Fashion Fanatic).

    Which palette do you think Ariana would get?

    Republic Records / Via


    And if you're so inclined, check out all the previous new beauty roundups here!

    The reviews used in this post have been edited for length and clarity.

    Need A Shopping Buddy?

    Get great products - from pros in the fine art of buying stuff online - delivered to your inbox!
    Newsletter signup form