Skip To Content

    27 New Beauty Products To Probably Blow Your Paycheck On

    New season, new collections, but same spending habits.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.


    1. Glamspin definitely wins the prize for "Most Addicting Lip Gloss" — you'll be spinning and poppin' on lip gloss in straight rotation for days, trust me.

    @glamspinner / Via, @glamspin / Via

    The spinner comes with three flavors: Peach Whirl, Strawberry Cyclone, and Grape Twist. Cruelty free.

    Get it from Glamspin for $9.99.

    2. The Glossier Body Hero Duo is claiming its rightful spot in your bathtub — the Daily Oil Wash froths up to treat your body to a deeper but non-stripping cleaning, while the Daily Perfecting Cream locks in moisture post-shower for skin that's baby soft and lightly citrus scented.


    Promising review: "Ok, I know the reviews seem to be very polarized on the scent, but oh my god I am OBSESSED with it. It smells just like what it says it will, of orange blossom and neroli. It's delicious and fresh and I would be so, so sad if the scent were to change because I love these products for their performance as much as I do for their smell. The cream is very moisturizing but sinks in quickly, and the body oil wash is very gentle and moisturizing but rinses completely clean. These two take showers to the next level." —thayraesthetics

    Get the duo for $35 or the Daily Oil Wash for $18 and Daily Perfecting Cream for $22.

    3. Ciaté Glitter Flip takes your lipstick game to the next level — it's only subtly sparkly when you first apply it, but leave it untouched for a minute and then press your lips together for AMPED UP sparkle and a traffic-stopping pout., Ciaté London / Via

    PETA-certified cruelty free.

    Get them from Sephora for $19 each (five matte shades and two shimmer shades). PETA-certified cruelty-free.

    Ciate also just released a Liquid Chrome Lip Gloss for $18 (four satin shades, one matte shade, and one high shine shade).

    4. Dr. Jart Cicapair Tiger Grass Re.Pair Serum and Nightly Re.Pair Masks target redness and sensitivity like nobody's business, thanks to its star player — tiger grass, which has been used as in medicine and wound care for centuries.

    @drjart / Via

    Promising review (for the Nightly Re.Pair Masks): "If the Cicapair Serum and Cicapair Cream had a love child, this is what would have popped out. It has the slickness of the serum and the thickness and slight tackiness of the cream. It really is a nice addition to the line. I use all three products before bed (as recommended) and my skin is now near, dare I say (knock on wood), perfection. I have nearly zero redness, texture, and breakouts/scarring. I'm not sure if a single product is the reason for this or if it's worth it to purchase all of them, but I did and I have ZERO regrets! In fact, I think this product junkie has found their holy grail. Don't be turned off by the 30 packet thing: I can typically get two to three nights out of one packet, and that's not by using the product too sparingly either." —KelseyDk

    Get the serum for $46 and the nightly masks (30 packets) for $48.

    5. Winky Lux Kitten Palette is a must-have for cat and eyeshadow lovers alike and includes nine velvety, fall-ready shades for looks that'll have you ~feline~ fine.


    Get it from Winky Lux for $25.

    Winky Lux also recently released Ice Cream Color Correctors for $14 each (available in lavender, mint, and sorbet).

    6. Nooni Moisture-On Deep Water Boosting Mist combines three steps in one — toner, essence, and emulsion — to really streamline your skin care routine (especially in the morning, when you might be more crunched for time).

    Get it from Urban Outfitters for $16.

    7. Fenty Beauty is Rihanna's gift to the world, need we say more? Ok, but seriously, the whole Internet has been raving about her shade-inclusive foundations and crazy-payoff highlighters since day one.

    @fentybeauty / Via

    Cruelty free.

    Promising review (for the Killawatt Highlighter in "Trophy Wife"): "So pretty. So pigmented. So glittery. If you are looking for something more natural, try another shade. But if you love all things shiny, then hello, go get this. I want to put this all over myself." —tammennya

    Check out our full review of the Shimmer Skinsticks here!

    Get the Pro Filt'r Soft Matte Longwear Foundation for $34 (40 shades), Killawatt Freestyle Highlighter for $34 (six shades), Match Stix Shimmer Skinstick for $25 (10 shades), and Invisimatte Blotting Powder for $32.

    8. L'Oréal x Balmain Paris Lipsticks will make you feel ~Paris Fashion Week couture~ at only $14 a pop. *breathes heavily*

    @lorealmakeup / Via, @militzayovanka / Via

    Get them from Barney's for $14 each (11 matte shades).

    9. Urban Decay Troublemaker Mascara mesmerizes you from the very first glance — first, it's the prismatic packaging and second, it's the brush head that actually fans out lashes as it coats them with mascara, so every single lash is curled, volumized, and separated.

    @urbandecaycosmetics / Via

    Leaping Bunny-certified cruelty free (but owned by L'Oreal, who is not cruelty-free).

    Promising review: "I am obsessed with this mascara. It gives incredible length and serious volume without looking spidery. I'm not monogamous with any specific mascara, but this one is a serious love affair." —hayleyKNJ

    Get it from Sephora for $24.

    10. Asos launched their first in-house makeup line filled with ~playful~ products that will elevate your look for less than $20. Score!,

    Get the Eyebrow Palette for $14.50 and Satin Lipstick in "Frosty" for $11.50.

    11. Fresh Sugar Lip Caramel Hydrating Balm plumps up your lips with velvety shine and hydration and looks scrumptious enough to eat, but I'm told that's ill-advised.

    @freshbeauty / Via

    Promising review: "It hydrates my lips so well and leaves a nice shine that doesn't look too glossy. It really sinks into my lips and I can actually still feel it the morning after I've applied it! The packaging is also really nice, the way it's slimly designed to fit into your pocket. " —ayesham97

    Get it from Sephora for $18.

    12. Too Faced Peaches and Cream Collection is an all-star lineup of 11 products that not only smell heavenly but really deliver in terms of pigment, longevity, and performance.

    @toofaced / Via, @toofaced / Via, @toofaced / Via

    PETA-certified cruelty free (but owned by Estée Lauder, who is not cruelty free).

    Promising review (for the eyeshadow palette): "Creamy matte colors? Something almost unheard of, since most mattes are super drying. There is ZERO fallout and super-charged pigment that blends beautifully. I may buy two just in case they discontinue it." —Krys47

    Get the Just Peachy Velvet Matte Eyeshadow Palette from Sephora for $45, Peach Perfect Comfort Matte Foundation for $36 (12 shades), and the Peach Perfect Mattifying Setting Powder for $32.

    13. My Little Pony x ColourPop will totally delight the little kid in you — I mean, how could wearing "Moondance" on your lips or "Starflower" on your cheekbones not??

    @colourpop / Via

    PETA-certified cruelty free.

    Get the entire collection (all 12 pieces plus a brush set, makeup bag, and sticker sheet) for $110 or get the Pressed Powder Shadow Palette for $16, Starflower Highlighter for $8, and Trickles Highlighter for $8.

    14. Belif Moisturizing Eye Bomb is basically a targeted eye version of the Korean brand's cult Aqua Bomb and has a super lightweight gel formula that immediately sinks into your skin and disappears underneath makeup.

    @belifusa / Via


    Promising review: "I am already in a deeply-committed relationship with Aqua Bomb, so to say I was excited about Eye Bomb would be an understatement. And I was not disappointed. I've only had this stuff for a week and I already know I've found the One™. It's a gorgeous lightweight gel with super smooth application and a hydration punch that makes me look like I've had 10 hours of sleep when I'm really running on four. With other eye creams I would only apply them at night because they were too heavy or strongly-scented to wear during the day, but I really wanted to find an eye cream I could wear all day. Not too heavy but effective with little-to-no scent. Basically, I wanted the Aqua Bomb in eye cream form and now I've got one! I've been using the Eye Bomb night AND day and my skin is better for it. Like all Belif products, a little goes a long way." —sarakate104

    Get it from Sephora for $48.

    Psst, one more new addition to the ~bomb~ family is their Moisturizing Bomb Cushion Compact (two shades)!

    15. British M Organics Sea Salt Spray borrows pure salt from the Andes and deep seawater from Uleung Island in Korea for bouncy, soft texture from beachy waves to defined curls.

    @sokoglam / Via

    Promising review: "This is by far the best salt spray I've found. Usually my scalp can be pretty sensitive with salt sprays yet this one delivers. I get great wavy texture without any kind of coarse or sticky feeling after my hair is dried." —Holly

    Get it from Soko Glam for $27.

    16. Revlon ColorStay Exactify Liquid Liner's applicator resembles a teensy tiny pizza cutter — but instead of a jagged cut, you'll get a smooth, no-skip line that lasts all day.,

    Get it from Ulta or Amazon for $11.99 (four colors).

    17. The e.l.f. Active Collection is designed to keep you looking 💯 during and after workouts — their sweat-proof formulas are lightweight, hydrating, and non-pore-clogging for makeup and skin care that really lets your skin breathe.

    PETA-certified cruelty free.

    Get everything from e.l.f. cosmetics — the Post-Workout Cleansing Body Wipes for $3, Workout Ready Hydration Stick for $8, Post-Workout Cool Down Mist for $8, and Sweat Resistant Mascara & Brow Duo for $6.

    Shop the entire collection here.

    18. L.A. Girl Lipify Stylo Lipsticks let you refresh your lipstick collection for the changing seasons and swipe on some bolder shades without breaking the bank.

    PETA-certified cruelty free.

    Get them from Amazon for $7.20+ (16 shades).

    19. Whamisa by Glow Recipe Green Tea Serum Toner is an anti-inflammatory and super hydrating toner-serum hybrid that's the perfect post-cleansing step in your skin care routine.

    Promising review: "I love green tea and skin care, so when I saw this I jumped on it! The smell is super light and clean, which I love, and the texture itself is really nice. It's not like regular astringent toners, but more like an essence or lightweight serum. I'm liking it so far and it sits well underneath my moisturizer. " —Eliana

    Get it from Target for $21.99.

    20. Origins Original Skin Matte Moisturizer reverses signs of discoloration, dullness, and uneven skin texture — which comes as no surprise when you consider its key ingredient, willowherb, is known to withstand extreme environments.

    @origins / Via

    Promising review: "I never knew I could be in love with a moisturizer until this one. I can apply it each and every morning before makeup and watch as my pores disappear and the hydration in my skin is amazing. This leaves my skin plump and glowing. It to acts as a primer before makeup and if you combine it with their serum you are on your way to skin perfection. I highly recommend this to everyone with all skin types. Its not greasy or oily its just perfect." —ClassyInNJ

    Get it from Sephora for $34.

    21. Shiseido Inkstroke Eyeliner's selling point is in the design — the v-shaped protrusion lets you wipe off excess liner so you're left with just the right amount for a perfectly smooth and creaseless line. Plus, it makes you feel like a fancy calligrapher.

    @shiseido / Via, @shiseido / Via

    Promising review: "I have been using Bobbi Brown Gel Eyeliner since it came out. I love the look it gives, but it dries up and becomes unusable halfway through the container, especially if you rotate eyeliner colors. So I decided to give the this eyeliner a try, and I love it. It actually goes on more smoothly than Bobbi Brown and gives me a more subtle, less made-up look. The texture seems less likely to dry up in the jar." —anniesseong

    Get it from Nordstrom or Shiseido for $30 (five colors).

    You can also buy the specially-designed Inkstroke Brush for $28.

    22. Physicians Formula Butter Highlighters totally look high-end despite its affordable price point (those ~ripples~ though — Hourglass, is that you?). They apply like a silky cream, but dry down to a powder finish for a glow that stuns from all angles.

    @physiciansformula / Via

    PETA-certified cruelty free. And not nearly as high in fat.

    Get it from Physicians Formula or Amazon for $10.95 (four shades).

    23. Clinique Even Better Glow Light Reflecting Makeup is super fluid and blendable, contains SPF 15, and gives off a radiant glow with the help of Vitamin C.

    @clinique / Via

    Promising review: "This does everything I want it to do. It has SPF, looks dewy/glowy without being greasy, and looks like my skin but better. I'm super fair and the shade 'Breeze' works very well. Plus, zero breakouts/issues with my ultra-sensitive skin! Not sure how this would work for oily skin, but on my dry/combo skin it works well all day." —snewtmcgoots

    Get it from Sephora or Clinique for $28 (30 shades).

    24. Bath & Body Works Exfoliating Hand Soaps uses pumice to gently rub away dirt and dead skin, while tea tree oil, aloe and Vitamin E conditions and softens hands — all accompanied by delightful winter-themed scents.

    @bathandbodyworks / Via

    Get them from Bath and Body Works for $7.50 each, six for $25, or four for $20 (five scents).

    25. OPI Gel Color Pro Health Base Coat and Top Coat work in perfect harmony with the brand's existing GelColor polishes to protect the well-being of your nails and make your gel manicure last much longer.

    @opi_professionals / Via, @opi_professionals / Via

    Get them from Jet for $19.66 each — base coat here and top coat here.

    26. Huda Beauty #FauxFilter Foundation gives you the perfect medium-to-full airbrushed base in your perfect shade — there's 30 of them, after all.

    @hudabeauty / Via

    Cruelty free.

    Promising review: "This foundation is INSANE. The coverage is great and it dries down to a powder really fast, so I recommend dotting in one area at a time and blending before moving to another area. It has a nice radiance that looks natural but has great coverage. Also, for once I’m not the lightest shade in a foundation range! I was able to find a foundation that wasn’t too pink or too orange on my skin!" —candice1985

    Get it from Sephora for $40 (30 shades).

    There's also a complementary Complexion Perfection Primer for $35.

    27. Sunday Riley Saturn Acne Treatment Mask can be used as a 20-minute spot treatment or overnight mask and contains 10% sulfur to dry out and clear up existing blemishes, while also preventing new ones from forming.

    @sundayriley / Via

    Cruelty free.

    Promising review: "One of the best acne treatments I have ever used. I only use it on my nose and on the occasional spot on the perimeter of my face. Really helps with the redness and irritation from cleansing, makeup, etc. I have pretty sensitive skin and I haven't had any problems, but I don't leave it on more than twenty minutes." —MavisV

    Get it from Sephora for $55.

    Truer words have never been spoken:

    Much Digital Studios


    The reviews used in this post have been edited for length and clarity.