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    26 Beauty Products From Target You'll Wish You'd Known About Sooner

    Time to ~hit the bullseye~ on your beauty game.

    We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Whamisa by Glow Recipe Green Tea Moisturizer is your soothing winter savior with balancing green tea and brightening kale for the potent-but-lightweight skin reset you need in the defense against the dark ar— I mean, dry weather.

    Target-exclusive brand!

    Promising review: "I have fallen in love with all things Whamisa. I'm 58 with combo skin and occasional, ugly breakouts. This is light enough not to break me out, but the green tea helps any issue heal faster without leaving any marks or scars. It keeps my skin bouncy and happy." —Lulu

    Price: $24.99

    2. Pacifica Underarm Deodorant Wipes make hopping around from one sweaty-ass bar to the other a little more tolerable — no more questionable B.O. to stop you from flailing your arms around like you just don't care!

    @pacifica / Via

    Where have these been all my life, tbh? Swipe and you're good to go. And they're cruelty-free — the points just don't stop adding up!

    Promising review: "I love the smell and it's a good on-the-go deodorant that doesn't make a mess. I used these a lot during pregnancy and postpartum when hormones were running high and I needed deodorant more often. Kind of pricey but I have not found anything similar that beats these wipes." —GratefulMom16

    Check out a BuzzFeeder's full review here (#6)!

    Price: $8.99

    3. La Roche-Posay Thermal Spring Water is a gentle wake-up call for your skin in the form of micro-droplets formulated with selenium, a powerful natural antioxidant for soothing hydration that's never sticky.

    @larocheposayusa / Via

    Promising review: "I bought this to use after a medical treatment that left my face and skin broken, peeling, and bleeding. It is soooooo refreshing and very gentle, too. I feel like my skin is a lot softer when using this before my moisturizer. The real test will be once I can wear makeup again, whether or not it will cleanse the pores. But I'm already hooked." —La

    Price: $7.39

    4. Kristin Ess Reconstructive Moisture Mask refreshes your strands by softening, detangling, and boosting hydration. Plus it has a sulfate-free formula and ~Zip-Up Technology,~ which is a special strengthening complex designed to smooth/fix split ends and damaged cuticles.

    Chriselle Lim / Via

    Target-exclusive brand! Use once a week. After shampooing and rinsing, apply the mask from middle to ends. Leave it on for at least five minutes, but a more intense treatment, cover up with a plastic shower cap and watch an hour of your fav TV show, and let the magic happen! Don't forget to rinse off and hello, crazy soft hair!

    Promising review: "I have been using an Oribe mask on my hair for a while and after purchasing a couple of products from this line (and being very happy with them), I decide to give this one a try. Ding ding ding! Another winner here! Why was I spending so much money on Oribe when I could have been using this the whole time? Target always nails it when it comes to affordable quality. This mask is $60 LESS than what I used to spend and offers me the same luxurious experience." —Cplusplus

    Price: $14

    5. Missha Time Revolution The First Treatment Essence is a well-known dupe for the super pricey but holy-grail-status SK-II Essence and contains 80% fermented yeast extract, which is skincare talk for a RADIANT complexion free of dullness, unevenness, and anything else that makes you look like you haven't slept in years.

    @misshaus / Via

    Promising review: "I have been using it for about six or seven months and I can definitely see a big difference in the appearance and texture of my face and neck. I even put a little on my décolletage. I use it after my cleanser but before my serum and I just put a few drops on my palms and pat it onto my face. It gives you an immediate glow. I also have very sensitive skin and this was very gentle and didn't burn or make me break out in bumps or dry patches. It's very worth it!!" —Rockerbarbie

    Price: $24.49

    6. Ariul Seven Days Mask Set just made your next week's plans a snap — time to douse your face in celluose masks formulated without mineral oil or any artificial additives that target the entire rainbow of skin troubles.

    @ariul_beauty / Via

    And the packaging looks like a lil' newspaper articles! TOO CUTE.

    Price: $15.79 (for a set of seven masks)

    7. Make P:rem Peel me Radiance Peeling Sleeping Pack i-n-t-e-n-s-e-l-y hydrates by "ungluing" dead skin cells with lactobionic acid (which is less irritating than most BHAs and AHAs!). Its most interesting ingredients? Radish root extract, turmeric, pearl, and henna!

    @makeprem / Via

    Target-exclusive brand!

    Promising review: "I have used it every night for the past few weeks, and I have noticed that my skin does look brighter and smoother, though I probably put on a little more than they suggest. I even use it the morning to ‘set’ my makeup and give me a nice glow." —Leah M.

    Price: $29.99

    8. Defy & Inspire Nail Polishes come in every color of the rainbow and more so your finger toppers always look like they have a statement to make — like actually, they say inspiring things.

    @targetstyle / Via,

    Target-exclusive brand! Plus, they're long-lasting, opaque/pigmented, and aren't hard on your nails. Obviously.

    Promising review: "The polish looks great, there's a nice range of color, it goes on well, and it lasted almost a week. I did not use the base coat, just the color and top coat. This line is definitely comparable to CND Vinylux or Sally Hansen Miracle Gel." —lotionanalyst

    Price: $3.74+ each (available in 43 shades plus base and top coat)

    9. W3ll People Expressionist Pro Mascara plumps up your lashes with a natural, non-irritating formula that actually DOES NOT rub off or clump by midday — no more sacrificing lower performance for all-natural, cruelty-free ingredients!!

    @w3llpeople / Via

    Promising review: "My mom, sister, and I all wear contacts and have struggled to find a mascara that doesn't irritate our eyes. I can't even tell you how many tubes of mascara have failed us! I hoped it would finally be the answer —and it was! It's now the go-to mascara for all three of us. Thank you W3LL PEOPLE for making a mascara that not only works for contact lens wearers, but is also natural and free of harmful chemicals! This is also the first natural mascara I've used that doesn't clump or rub off midday. I am also obsessed with the rubber-bristle brush. I'll never go back to a conventional one!" —Danielle

    Price: $21.99 (available in black, purple, and blue)

    10. Sonia Kashuk Hidden Agenda Concealer Palettes (in light and medium) are a cult-favorite from the Target-exclusive brand and come with four shades each that will fix up anything you'd rather not show off to the world, like dark circles and Rudolph-red noses.,

    Target-exclusive brand!

    Promising review: "I was afraid this would not match my Asian skin tone but it blended very well into my skin, hiding my dark circles/puffy eyes (I used the lightest color in the palette) and even blemishes (with the greenish tint)! I didn't even wash my face off after I got home and guess what? My acne did not get worse or produce a cluster of whiteheads like Benefit Boi-ing did. I love this product! The benefits: variety of different colors for covering/brightening dark circles, redness/blemishes, and matching skin tone for every season all in one! Great quality for a low price." —Target Reviewer

    Price: $8.99 each (available in light and medium)

    11. S.W. Basics Cleanser clocks in at just three ingredients — aka it's a no-bullshit product containing a organic trifecta of rosewater, vegetable glycerin, and tea tree oil for a soap-free, gentle AF cleanser that banishes any chances of irritation.

    @swbasics / Via

    It's like micellar water, but with a more satisfying rinse off, so you feel like you're really starting with a fresh palette for your subsequent skincare products.

    Promising review: "Unbelievable just how gentle this cleanser is, but yet really effective. At first you don't think it's doing any work because you're not seeing suds, etc., but what it does do is leave you with calm skin that's not irritated from abrasive cleansers. I particularly love that it contains tea tree oil as I know this helps with acne-prone skin." —modishandmain

    Price: $19.39

    12. E.l.f.'s Beauty Shield Recharging Magnetic Mask Kit re-ups your skin with oily goodness (carrot seed oil, sunflower seed oil, and argan oil) and key antioxidants. Plus, have you ever used a mask this fun before? Just hover the magnet to remove the mask! Easy cleanup.

    Promising review: "I could not wait to try this and it was SO worth every penny. The mask is nice and thick and when you apply it you feel a tingly sensation, almost like you can feel it pulling the dirt out of your pores. Then, when you use the magnet to pull it off it feels so refreshing. It completely pulled ALL of the mask clean off my face. I DID NOT have to rinse anything off with water or a towel or anything. It was incredible. Your face feels so amazing after. It leaves your skin feeling a little oily but if you just leave it, it goes back to normal and feels SO SMOOTH. I never write reviews, but this one deserved it." —Amber424

    Price: $24

    13. Up & Up's Complexion Set packs four affordable brushes in a cute, colorful pouch for flawless contouring, highlighting, and powdering that doesn't cost as much as the makeup itself!

    Target-exclusive brand!

    Promising review: "I love these brushes, what can I say?!?! They are soft, pick up product well, and don't shed! I find myself using this line of brushes over my high-end ones! I love the angled brush for contouring; it fits perfectly into the hollows of my cheeks! The concealer brush is amazing for blending in creamy concealers for a natural (yet covered) look. I use the setting brush in this set for highlighter, but it works great for both. This is a perfect set for anyone who likes makeup but doesn't want to pay an outrageous price for brushes." —Lily

    Price: $11.99

    14. Pixi Skintreats Glow Tonic has kinda been harped on by beauty lovers, BUT for good reason — it's safe for all skin types and gently exfoliates your skin using 5% glyolic acid, aloe vera, and ginseng.

    @pixibeauty / Via

    Promising review: "My complexion has never looked so even before! I have less breakouts and my skin all around is more healthy-looking and glowing. I loved it so much I gave a bottle to my mom and sister. They both saw reduction in their sun spots and uneven skin texture on their forehead. We are all obsessed!" —Katie M.

    Price: $15

    15. Baby Foot is pretty self-explanatory, TBH — it's a lavender-scented exfoliating peel that gets rid of all the dead, rough skin and build-up so you're left with baby-soft feet in two weeks or less!! #worththegross

    Tip: soak your feet daily to speed up the peeling process!

    Promising review: "For someone who has worked in retail for 10+ years (wearing heels most of the time), my feet have really needed some attention. I've had pedicures but I feel like I pay a lot of money for results that weren't even close to the results I had with this peel! I was skeptical at first, because as others have said, it takes at least a few days to see your skin peel. However, I decided to check on it today and OMG, I couldn't believe the amount of dead skin I was able to remove! The bottoms of my feet are so soft! There are still a few areas that are a little thicker, but I know even an at-home pedi will remove what's left! I'm definitely going to purchase this again in the future!!" —Mrs. Z

    Check out a BuzzFeeder's review here (#5)!

    Price: $25.49

    16. Honest Beauty Truly Kissable Lip Crayons saturate your pout with demi-matte color and subtle shine ft. special appearances by jojoba seed oil, murumuru butter, and shea butter.

    @targetstyle / Via

    "Twist it up! Glide it on!" — their favorite chant

    Promising review: "I have used this product for almost a year. Very easy to use and very beautiful. I've layered them with gloss, chapstick, or just worn as is. I'd say the pigment is medium to high, so it's definitely not a sheer/tinted look. DOES NOT BLEED, which I cannot say enough good things about, esp. considering that it doesn't dry out my lips either. Perfect balance of pigment and moisture, without being a full-on lipstick. Nailed it, HB." —mraelundquist

    Price: $17.99 (11 shades)

    17. Le Petit Marseillais makes pH-neutral shower creams that coat your body in sophisticated French smells, like sun kissed lavender honey inspired by Alpes-de-Haute-Provence, aka where I'm buying a cabin on the lake ASAP.

    @lepetitmarseillaisus / Via

    Promising review: "It's especially hard to find a body wash that is gentle and smells delicious! I used a very small amount in a warm bath and it made lots of bubbles and created a relaxing aroma as well." —MrsRobinson4411

    Price: $2.59 (available in 10 scents)

    18. Eva NYC Mane Magic 10-in-1 Primer does it all *jazz hands* — detangles, nourishes, strengthens, softens, cuts drying time, adds shine, reduces frizz, and protects against thermal, environmental and UV damage.

    @evahairnyc / Via

    Promising review: "I am really picky about my hair products. I don't like my hair to be oily, crunchy, or overly scented, and because of that I don't use a lot of product. I absolutely LOVE this spray! I have long hair (mid-back length) and this is an amazing detangler, as well as a great heat protectant for blow drying. I also love it on lazy days when I go for the beachy look. The smell is so nice and it doesn't linger — it leaves my hair soft (not oily or weighed down) and the bottle goes a long way. Definitely recommend!" —VAdogrunner

    Price: $11.99

    19. Differin Acne Treatment Gel is, brace yourselves, the first and only FDA-approved retinoid acne treatment you can get without a prescription!! Adapalene, its key ingredient, will be your new acne clearing and preventing BFF.

    Promising review: "Patience is key with any skincare routine. I saw results quickly, but it's taken almost five months of consistent use to get to a place where I feel comfortable leaving the house without makeup. I combine this product with Up&Up benzoyl peroxide 10%. After months of expensive creams prescribed by my dermatologist I went back to using this product at night and benzoyl peroxide during the day, a routine that worked for me in my teens. Although I still have some post inflammatory hyperpigmentation, my skin is looking SO much better. And for under $12 a tube this is a no brainer. Ease into using this product as it can really irritate your skin, and invest in a good moisturizer (I use CeraVe)." —Allison

    Price: $11.29

    20. C'est Moi 3-Step Gentle Skin Care Set hones in on cleansing, hydrating, and protecting troublesome, delicate young skin, so good skin care habits develop early on and there are hopefully less problems in the long run.

    @cestmoibeauty / Via

    Target-exclusive brand!

    Promising review (for the sunscreen lotion): "My girls were not very excited to put sunscreen on in Minnesota in December, but they are very fair-skinned girls, so I made them give it a go! After cleansing and moisturizing with other C'est Moi products, they applied a thin layer of the sunscreen and were throughly surprised about how light and smooth it felt. They also said it didn't leave a typical sunscreen odor. The girls were still able to apply their makeup over the sunscreen without any greasy, oily feeling. I am excited they will be using it all year round now. Great to have a line of products for young kids that teaches them good skin care." —PX

    Price: $26

    21. Raw Sugar Raw Coconut & Mango Body Scrub wins for ~sweetest~ exfoliator around. The cherry on top = that it's processed through ColdPress Technology® to get alllll the essential vitamins and minerals out.

    @rawsugarliving / Via

    Target-exclusive brand! Andddd 25% of Raw Sugar's packaging is made out of post-consumer recycled materials. Yay!

    Promising review: "Raw Sugar has done it again! I enjoy this product in the shower and the body butter (in the same scent) afterwards. This product leaves my skin feeling moisturized and I use the body butter to help lock in that feeling. I get so many compliments on smelling nice (without perfumes)." —JD55

    Price: $12.99

    22. Meow Meow Tweet Tea Tree Charcoal Facial Soap is so gentle, it can be used all over your body if you please! activated charcoal, cocoa butter promotes a youthful complexion, while ground oats soothe and mildly exfoliate. Fresh and herbaceous tea tree and eucalyptus oils act as a natural astringent to combat skin blemishes.

    23. Umberto Beverly Hills Volume Collection comes equipped with salon-quality shampoo and conditioner with UV filters to protect hair from harsh sunlight and color fading and three styling products to add fullness without weighing down your entire head.

    @umbertobeverlyhills / Via

    Target-exclusive brand!

    Promising review: "Softened my hair quite a bit; it's been pretty damaged from bleaching, sitting by campfires, and roasting on the lake. Doubles as a leave-in conditioner too. Very light and not sticky at all, so less snags/breakage." —Staci

    Price: $9.99+ (available in shampoo, conditioner, lifting powder volumizer, thickening spray, and boosting body foam)

    24. Botanics Organic Facial Oil is an omega- and fatty acids–filled snack for your skin that locks in moisture for hours so you look like you were basically born as a radiant glowing goddess.

    @botanicsusa / Via

    Promising review: "I love this line of skin care. It was first given to me as a gift and I was hooked. It makes my face say 'ahhhhhh.' I think the natural, sweet scent of flowers gives me sweet dreams at night too! Although it is now impossible to find in stores in my town, it was easy as pie to get it online. I'm sixty, but nobody can guess that by looking at me!" —Cageycathy

    Price: $13.49

    25. Caolion Pore Tightening Day And Night Glowing Duo adds a lil' bounce to your AM and PM routines with 1) a brightening jelly-like cream that controls sebum and tightens pores and 2) a sleeping mask with ~shape memory~ that continues to tighten pores, enhance elasticity, and promote smoother skin.

    @caolion_russia / Via

    Your pores won't even know what hit 'em. Paraben-, sulfate-, and phthalate-free.

    Price: $40

    26. NYX Love You So Mochi Eyeshadow Palette mirrors the irresistibly bouncy texture of your fave Japanese dessert so you basically won't be able to take your hands off of it. Forget brushes, you'll want to apply with your fingers, trusttttt me.

    @nyxcosmetics / Via

    Price: $19.99 (two color schemes)

    (P.S. The Powder Puff Lippies are available for $8.49 at CVS and Love You So Mochi Highlighting Palettes are available for $18.99 at Ulta.

    Here's a soothing mochi gif just because:

    Kyoto Animation

    The reviews used in this post have been edited for length and clarity.

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