1. In 1978, Gap had nowhere to go but up.
The Gap is open! 'RT' if you're a fan of this vintage Gap ad. #since1969
2. The late '80s were all about denim on denim.
3. But in the '90s, literally EVERYONE wore Gap.
Vintage @Gap ad from 1995, starring Trish Goff. #supermodels
4. And don't forget there gorgeous black and white ad campaigns.
5. Pixie cut with choker? Yes please.
6. Gap re-popularized the turtleneck.
Here's Joan Didion's first campaign with @Gap in 1989! Chic! Many thanks to our follower @kelleyhoffman for the find!
7. Mock turtlenecks too.
8. Seriously. Everyone had one.
9. Back in the early '90s, Gap was so cool they even had the Red Hot Chili Peppers model for them.
10. Gap gave khakis their iconic late '90s comeback.
11. Remember the Mellow Yellow ad? Remember Rashida Jones, the Gap model?
12. Do you remember when Gap Khaki's invented country swing?
13. In retrospect, some of these ads are super creepy, but I'm pretty sure they were really cool in the '90s?
View this video on YouTube
14. Never forget that in 1998, Gap discovered Rufus Wainwright:
15. In the 2000s, Gap was so cool they had Juliette Lewis and Daft Punk make a commercial for them:
16. Then Common:
17. Then Madonna AND Missy Elliot?
18. Of course we all remember the original dynamic duo, Sarah Jessica Parker and Lenny Kravitz:
19. The mid-2000s was a happier time for us all.
BYE BYE GAPS WE WILL MISS YOU!
