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    The Only Thing More Genius Than The People Who Invented These 28 TikTok-Famous Products = Anyone Who Buys Them

    There's a reason these products are taking over the clock app.

    1. A mascara to give you lashes so dramatic, no one will believe you when you tell them you bought it for less than $5 on Amazon. No need to spend hours wrestling with falsies to get the long lashes of your dreams. Reviewers also rave that this lasts all day. Thank goodness! You have better things to do than re-apply throughout the day. 

    buzzfeed editor kayla boyd showing comparison of her eyelashes with and without mascara on
    a gif of kayla applying the mascara
    Kayla Boyd / BuzzFeed

    Check out the Essence Lash Princess mascara on TikTok!

    Promising review: "I’m a teacher and since the pandemic hit, I no longer wear makeup to school. Makeup irritates my skin with my mask so I just haven’t been wearing anything plus it makes morning time hella easy. #bareface I only put on the mascara, literally no other makeup on my face. Just my lashes were done with this $5 magic. I kid you not — my lashes were literally ALL I heard about that day. Upon walking into the building, a teacher friend from all the way at the other end of the hall and was like 'oh she's got makeup on today!!!!' Each kid that came up to me commented on the lashes. And the best story of all: A teammate of mine was out and the sub was having trouble with the announcements and so I went in to help her. Her homeroom just went bananas about my lashes and then they started clapping and I got a standing ovation. A literal standing ovation. Best $5 I’ve ever spent LOL!" —Katie

    Get it from Amazon for $4.74.

    2. A lightweight snail essence (no snails are harmed in the making of this product, promise) that'll deliver seriously good hydration, and can help brighten your skin and reduce/prevent acne.

    Reviewer before and after picture with redness healed from their face
    The bottle of serum

    Check out the Cosrx snail essence on TikTok!

    Promising review: "Skincare game changer. I started using this two years ago and this product has transformed my skin completely! I have dull, dry skin and this helps hydrate and makes my complexion look healthy and hydrated. I use this under my moisturizer day and night." —Nhi Luu

    Get it from Amazon for $17

    3. A collagen hair protein treatment that'll help repair damage from things like heat, sun, and dye, just to name a few, because we want you to be able to do all the cool, experimental things with your hair.

    a before-and-after photo of BuzzFeed editor showing her hair looking softer and healthier after using the protein treatment
    Bek O' Connell / BuzzFeed

    Check out the Elizavecca CER-100 collagen coating treatment on TikTok!

    Promising review: "I’m mad it took me 26 years of life to find this product because it’s amazing. I have no idea what’s in it but I don’t even care. I’ve used this several times but I could see a big difference just after the first use. Hair is much softer/smoother and feels thicker too. I just wish it came in a bigger size!" —Alexis

    Get it from Amazon for $8.45.

    Still not convinced? Read our Elizavecca CER-100 collagen coating treatment review for more deets! 

    4. Teeth-whitening pens for brightening up those pearly whites with a quick swipe. No yucky gel, bright lights, or dentist trips required!

    Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

    Get a two-pack from Amazon for $18.95

    5. A set of antimicrobial toothbrushes featuring "floss" bristles to provide a deeper clean by actually reaching between your teeth (bye bye little food bits hiding in there) and are formulated with nano-silver, aka it self-cleans yucky-ness left behind on your bristles after you brush. Your other toothbrushes simply cannot relate!!!

    A toothbrush with two layers of bristles, one long and thin and one shorter and thicker
    Emma Lord / BuzzFeed

    Mouthwatchers is a small biz that sells antimicrobial toothbrushes, fluoride-free toothpaste, as well as bundle sets and travel-sized options! 

    Check out the Mouthwatchers toothbrush on TikTok!

    My colleague Emma Lord owns this toothbrush and loves it! Here's what she has to say about it: 

    "I personally just bought this and love it just after the first few days of use! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively." 

    Get a pack of four from Amazon for $15.99.

    6. garbage disposal foaming cleaner that'll tackle built-up grime and those nasty smells you gag at every time you're near your kitchen sink. It's truly so...disgusting. It scrubs away at gunk that causes buildup and yucky smells on sidewalls, blades, under the splashguard, and other hidden areas.

    Garbage disposal cleaner packet in disposal
    Reviewer gif of garbage disposal cleaner foaming up

    Check out the garbage disposal cleaner on TikTok!

    Promising review: "Seeing is believing. Not only does it do a great job, but you can see it happening. It doesn’t just mask the smell and leave a lemon scent like some products, it cleans too and looks fun. Idk. Blue foam comes out and that’s good enough for me." —sylvie yah

    Get two packets on Amazon for $12.65 (also available in packs of 1, 6, and 16 packets).

    7. A can organizer for keeping your favorite sodas, seltzers, and beers in a tidy spot in your fridge.

    Check out the soda can organizer on TikTok!

    Promising review: "These holders are excellent! I love how they take up less room in the refrigerator. I ordered two sets and it still takes up less room than what I was using for my cans of sodas. Well worth the space and money." —Doe

    Get a two-pack from Amazon for $11.69

    8. The Pink Stuff, a cleaning product so good, you'll be tempted to part ways with every other cleaning product you own. Seriously, this amazing stuff can be used on a plethora of household items and surfaces (both indoors and outdoors).

    A customer reviewer's before photo which shows a white wall covered in crayon scribbles
    The same customer reviewer's after photo which shows all crayon scribbles are completely gone

    Check out The Pink Stuff on TikTok!

    Promising review: "I got spray paint all over my hardwood floors. The Pink Stuff took it off like butter after one or two minutes of scrubbing! All the other good reviews speak for themselves." —Anonymous JD

    Get it from Amazon for $5.97.

    9. Wet & Forget, a super simple cleaner you just spray in your shower/tub once a week. The best part? You don't have to scrub...like...at all. Just rinse it the next day and you're good to go. I know, I know, I'm crying tears of joy, too. 

    a sink faucet looking dirty and on the right the same faucet clean and shiny after using wet and forget
    Amazon

    Check out the Wet & Forget shower cleaner on TikTok!

    Promising review: "We cannot BEGIN to tell you what a lifesaver this is! We have two old fiberglass tubs with vinyl shower enclosures that no matter what amount of scrubbing we have done with everything from bleach to cleanser to vinegar and baking soda would NOT come clean. After I took my shower last night, I sprayed down the tub and walls. Within minutes, all the built-up water deposits and dirt and grime began to melt away in front of my eyes. I left it on overnight, and when I got up this morning, it did not look like the same tub and shower. This product is a godsend, especially for old folks like us who have difficulty getting down on our hands and knees and scrubbing anything. More importantly, it performs as advertised. This is truly an overnight sensation!" —Amazon Customer

    Get it from Amazon for $20.98 (available in two scents)

    10. carpet spot remover spray to clean stains so fast and easy, Stanley Steemer is going to start plugging YOUR phone number in their catchy jingles.

    red salsa all over carpeted stairs
    the same stairs now stain and salsa free

    Check out the Folex carpet spot remover spray on TikTok!

    Promising review: “There are products that you love and buy again. And then there are products that you love and can’t live without. And then above that, are a few select products that you revere and hold with the highest honor. Folex is that product. I have used Folex for years and it works wonders on everything from spilt coffee, wine, and dog messes, without any chemical smells or residue. But my love for Folex grew so much deeper when I dropped a 32-ounce jar of salsa down the stairs. My husband took one look and declared that the stairs were ruined and would need to be replaced. I took a look, grabbed the Folex and said, 'We’ve got this.' If you have children, pets or are very clumsy with your canned goods, you need this bulk-size jug in your arsenal of cleaning supplies.” —Carobnty

    Get it from Amazon for $6.65.

    11. A set of acne patches you can apply over areas where you're breaking out. Simply put the patch over a zit, let it sit overnight or throughout the day, peel it off, and watch it take all the pore-clogging gunk with it.

    reviewer before photo showing pimples on their forehead
    reviewer after photo showing the pimples faded

    Read our Hero Cosmetics Mighty Patch review and check out the Hero Cosmetics acne patches on TikTok!

    Promising review: "OMG! It actually works! My son gets really large acne breakouts that are really hard to heal. He put these on before bed and woke up to his large white pimples being gone! Like, completely gone. I usually pay $50 a visit to the dermatologist for 30 minutes for him to get extractions, which is pretty painful for him. We will be ordering more of these and using these instead!! If I could give more stars I would!" —Amazon Customer

    Get a pack of 36 from Amazon for $10.77.

    12. Schick Silk touch-up tools perfect for painless, precise eyebrow shaping, cleaning up peach fuzz hairs on your face, and even clearing away dead skin. These little guys go a long way.

    A reviewer showing a before-and-after of peach fuzz being cleaned off their face with the touch-up tool
    A reviewer holding the tool with hair on it

    Check out the Schick Hydo Silk razors on TikTok!

    Promising review: "I regularly used the Tinkle facial razors, which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh so satisfying. I will definitely be stocking up." —I & S. Stark

    Get a pack of three from Amazon for $5.94.

    13. A set of pins to prevent the duvet insert from balling up or shifting while you sleep. You can also use them to pin a comforter to a top sheet so they don't get tangled or slide off the bed.

    a clear circular pin pressed into a duvet cover pinning the duvet in place
    model showing the process of pinning and using the magnetic key to unpin the duvet
    Amazon

    Check out the duvet clips on TikTok!

    Pinion Pins is a small biz that sells home improvement products!

    Promising review: "We just bought a king-sized duvet insert and several covers, but the cover never stays in one place. These pins are a game-changer. I stick one end through the fabric and duvet, simply attach the other side of the pin (it basically attaches itself), and I repeated that at about 40 centimeter intervals, and those pins are solid and don’t bother us at all when we sleep. I would most definitely buy these again and recommend them highly." —M rol

    Get a pack of eight from Amazon for $17.95

    14. curl spray leave-in conditioner great for both kiddos and adults! Simply spray it on damp or dry hair and bask in the glory of soft, bouncy, defined curls. 

    This spray is ideal for all hair types and has tons of reviews from folks with 2a–4c curls who absolutely swear by it!

    Check out the curl spray on TikTok!

    Promising review: "This stuff is great! It was a game changer for my 4-year-old’s curls. Turned them from a tangled mess to beautiful ringlets. I wish I would have bought sooner. I have the shampoo and conditioner too." —Jessica Leyendecker

    Get it from Amazon for $7.99.

    15. Water bottle cleaning tablets to get your beloved drinking bottle back to the condition it was in when you first fell in love with it at the store. I, for one, don't feel like taking a brush and soap and scrubbing away, and I'm going to make the assumption that you don't want to either.

    inside of a reviewer's water bottle looking dirty
    the same bottle now looking clean

    Tablets are biodegradable, chlorine-free, and environmentally safe. Good for use on stainless-steel bottles, mugs, hydration reservoirs, coolers, dishes, and hard-to-clean plastic containers and bottles. 

    Check out the Bottle Bright tablets on TikTok!

    Promising review: "I seriously can't believe how well these little tablets work. I had the most disgusting Hydro Flask coffee mug — I tried everything. A bottle brush, different kinds of soap, vinegar, EVERYTHING, and there was still a seemingly impenetrable layer of black sludge inside. I let a tablet sit in each of my mugs for an hour or two, and the black sludge rinsed out COMPLETELY, without even scrubbing. They look brand new. What a magical product. No weird smell or taste afterward, either. I liked it so much I used it on another Hydro Flask I use primarily to hold my Bloody Mary mix in the fridge. I couldn't put anything else in it because it would always taste like spicy tomato juice. Bottle Bright to the rescue! No residual smell or taste anymore. AMAZING AMAZING AMAZING." —Amazon Customer

    Get a pack of 12 from Amazon for $7.99.

    16. Silicone oven rack shields because nothing ruins the mac ’n’ cheese dinner you were so excited for all week like accidentally burning yourself because your skin got a little too close to the oven rack edge while taking out your casserole dish. 

    Check out the oven rack shields on TikTok!

    Promising review: "I first saw these mentioned by someone on TikTok and immediately put them on my Christmas list. One of my favorite gifts I received! Very helpful to ease my fear of burning myself on the oven racks." —Amanda B

    Get a four-pack from Amazon for $7.98+ (available in three colors). 

    17. A pet grooming brush with a release button you simply push to empty the contents — that's a million times better than picking out all the hair with your bare fingers. 

    gif of a reviewer showing how easily the hair comes off the brush
    a reviewer holding the brush and the cat rubbing up against it

    Check out the slicker brush on TikTok!

    Promising review: "My golden loves it. First use — 10 pounds of hair came off. No mess and no fuss. Grooming game changer 💯." —Pibble

    Get it from Amazon for $7.99+ (available in four colors). 

    18. A wood polish and conditioner for bringing your precious wooden cabinets and floors back to factory condition. Did you just get your home redone by an HGTV crew, or are you just super good at picking out cleaning products?

    reviewer pic of scratched up cabinet
    reviewer pic of refreshed cabinet

    Check out the Howard Products wood polish on TikTok!

    Promising review: "My bathroom cabinets had a lot of wear from the steam from showers and baths. I want to replace them but decided I would try this first. It’s very easy to apply: Wait 20 minutes then wipe off the excess. Filled in the places where the varnish was gone and showing raw wood and brightened up the finish. Looks much, much better for an easy and cheap fix. Very pleased with this product." —Dog Lovers

    Get it from Amazon for $8.24.

    19. A nail strengthening cream to help your nails grow more quickly. Natural tips, here you come.

    Check out the Hard As Hoof nail strengthening cream on TikTok!

    Promising review: "This product totally works. I actually just ordered a second jar to keep in my car. It has a coconut scent but that dissipates quickly and it’s not greasy at all. It even feels good under your nail bed and seems to melt in quickly. It’s made my nails not peel as much and grow longer." —E. Schall

    Get it from Amazon for $7.94.

    20. A reusable oil-absorbing face roller that'll be a lifesaver for anyone who tends to get extra oily when it's super duper hot outside (or even like, just a little warm). Just glide it over your face, it's THAT easy. 

    Reviewer showing results of using Revlon volcanic facial roller
    Revlon volcanic roller ball

    Check out the Revlon volcanic face roller on TikTok!

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

    Get it from Amazon for $9.94

    21. bottle/jar opener to make quick work of unsealing sauces, jams, beverages, and so much more. The best part is it goes underneath your cabinets so it won't take up valuable kitchen space AND might even add an element of mystery as your guests watch you effortlessly pop off the tops of jars and bottles. 

    gif of a reviewer showing how easy it is to open a jar of olives only using one hand
    reviewer using the opener to open a jar of salsa

    Promising review: "This thing is amazing. Saw it on TikTok, haha! I struggle to open things and this uses minimal effort. You wouldn't know it's under my cabinet." —Carrie Comer

    Get it from Amazon for $12.75.

    22. A pet hair roller you simply swipe over surfaces covered in hair from your furry bestie. It saves more time (and is a heck of a lot easier) than fussing around with a vacuum and lint rollers!

    gif of a reviewer using the pet hair roller
    reviewer before and after photo of a chair covered in fur and no longer covered in fur after using the pet hair roller

    Check out the ChomChom pet hair remover on TikTok!

    Promising review: "With two labs, my second job is basically just combatting mountains and mountains of dog hair. This has helped SO. MUCH. I can't believe the amount of dog hair it picks up. I just ordered another one to keep in our camper. It works better than the vacuum for our white couch and is quick to use. Very easy to empty and clean." —M. L.

    Get it from Amazon for $23.99+ (available in three colors).

    23. A tattoo aftercare cream formulated with fatty acid- and antioxidant-rich ingredients to help moisturize and soothe newly inked skin and revive faded pieces.

    a reviewer photo of an arm tattoo labeled
    a reviewer photo of the same arm tattoo labeled

    Mad Rabbit is a small biz that sells tattoo skincare products and was featured on season 12 of Shark Tank! Check out the Mad Rabbit aftercare cream on TikTok!

    Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward

    Get it from Amazon for $18.98 (available in two scents).

    24. Light-dimming stickers so the bright LED lights from all the cool tech items in your room (or, ya know, just your alarm clock) don't keep you awake at night. 

    These dim 50–80% of light! Plus, they can always be cut or adjusted to your preferences/needs. 

    Check out the LightDims stickers on TikTok!

    Promising review: "This is the best thing you never knew you needed. I own a digital clock with the numbers displayed in red LED light, and every night I've blocked the light with a cover so it doesn't shine in my eyes as I sleep. Silly I know, but I like my room pitch black and cave-like. On a whim I bought this product. OH MY GOD! Game changer!! For the first night EVER I didn't have to cover the clock display before I went to bed!! I had no idea how big a difference this little dimmer could make, but I'm more than pleased with the result. I can still see the time display just fine, but now my room is a happy cave! Some commenters argue you could get the same effect using electrical tape but this product is easy to remove and doesn't leave a sticky residue at all, which can't be said for most tapes. I did notice a slight lag in response when I covered my TV LED sensor, so if you're trying to block something that actually senses inputs I would maybe not suggest this. Other than that, excellent product!" —Logan M

    Get a pack of 100 from Amazon for $4.49.

    25. A Cup Claw, aka a genius invention to make removing bra pads and putting them back in a simple experience. No more tossing pads you couldn't get back into your undergarment or trying (and failing) to smooth them out. 

    Model using a purple scissor like tool to trap a bra pad and slide it into the bra and fan it out
    Model holding purple scissor with bra pad wrapped around it
    The Cup Claw / Via www.tiktok.com, The Cup Claw / Via www.instagram.com

    Cup Claw is a family-owned small biz that sells this genius fashion tool! Check out the Cup Claw on TikTok!

    Promising review: "After so many lost bra pads, this has been a lifesaver. Instead of feeling immense amounts of frustration, trying to get the pads back into place, this works like a breeze. It is simple to use, effective, and takes a lot of stress out of life. If you are tired of fighting with pads to get them smoothed out and back into place I highly recommend this." —Wesley I.

    Get it from Amazon for $14.99

    26. A body scrub for buffing away red bumps. Use it one to two times a week for smoother skin — it's like a microdermabrasion treatment at a fraction of the cost and without having to leave the house. 

    reviewer's before and after of their arm that's been treated with the product
    reviewer holding the purple tube of body scrub

    Check out the First Aid Beauty KP Bump scrub on TikTok!

    Promising review: "I've had keratosis pilaris since I was a teenager (it's especially bad on my thighs), and after trying dozens of products to treat it with no luck, this magical product is the only thing that's truly worked for me. I usually use this once a week for maintenance, but in the winter if I notice flare-ups and I have drier, rougher, bumpier skin, I use this twice a week, and any flare-ups disappear within the week. I scrub it over my thighs and then actually let it sit for a few minutes before rinsing it off. I have notoriously sensitive skin, and I've never had an issue with this before. It's truly the best product out there for any fellow KP sufferers out there!" —Ciera Velarde, former BuzzFeed Editor

    Get it from Amazon for $12+ (available in three sizes). 

    27. A cutlery drawer organizer to help consolidate all of your forks, knives, and spoons into one fabulous little space-saving tool.

    before photo of reviewer's messy drawer
    after photo of utensils organized in the drawer

    Check out the Joseph Joseph cutlery organizer on TikTok!

    Promising review: "I thought this would be handy and help with space management in a small apartment. It turned out to be absolutely perfect. It keeps the silverware clean and stores a lot in a very small space. I love it. I got two because I inherited my grandmother's silverware, so there are two types of forks and two types of spoons, and I wanted things separate and organized. Two organizers fit side-by-side in a standard apartment drawer. After getting these, I picked up the knife organizer, and it’s just as handy and useful." —Jerimi

    Get it from Amazon for $7.91.

    28. A veggie chopper that'll make dicing up fresh produce for salads, soups, and casseroles easy-peasy (and tear-free, if you're chopping onions). 

    Reviewer putting a potato on a flip top lid cutter and bringing the lid down to chop it into pieces
    photo of person spiralizing a zucchini

    Fullstar is a small biz that specializes in super useful kitchen gadgets! Check out the Fullstar veggie chopper on TikTok!

    Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food, and it has a generous container." —Amazon Customer

    Get it from Amazon for $22.99+ (available in four colors and four styles).

    Reviews in this post have been edited for length and clarity.