23 Small Businesses BuzzFeed Employees Are Shopping From For The Holidays

From great new reads, to pamper-worthy beauty items, to gorgeous accessories, here are the small businesses we're supporting and think you should too.

1. Bookshop donates a portion of all purchases to indie bookshops and the best part? You get to pick the store the donation from your purchase goes to!

@bookshop_org / Via instagram.com

Bookshop first launched in 2020 with 88 partner bookstores and now works with over 1,600 stores globally to donate profits from book orders. The process is super simple — just pick the book store you'd like to support, purchase a book (or numerous books), and enjoy your new reads while knowing your money is going towards the more than $23 million Bookshop has raised so far for independent bookstores. Need some good book recs? A few highly recommended favorites include A Little Hope by Ethan Joella, Carrie Soto Is Back by Taylor Jenkins Reid, and Reckless Girls by Rachel Hawkins.

Check out all of the amazing book selections from Bookshop US.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

2. Blue Bone Jewelry makes super pretty earrings, bracelets, necklaces, and more perfect for all of your accessorizing needs.

Blue Bone Jewelry

Blue Bone Jewelry was founded by Maria Jaeckel from New Jersey. Jaeckel grew up wearing uniforms to school, but found a way to express herself through jewelry. She started selling handmade jewelry at the Jersey shore in the summer of 2016, hosted her first pop up at a Jersey coffee shop, and since then has watched her small business grow into something amazing and she can't wait to see where the future takes it.

Get the earrings (left) for $42, the ring (right) for $15, and check out everything else you can buy from Blue Bone Jewelry here.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

3. Art By Michelle offers an assortment of drinkware, candles, apparel, and stickers featuring darling screen printed designs you'll absolutely adore.

Art By Michelle

Michelle Ammann is a muralist, artist, designer, and the founder of Art By Michelle. A former elementary school teacher, Ammann left teaching last year to focus on art full-time and start her wonderful business. Aside from selling all the awesome printed goodies available for purchase on her site, Ammann also paints custom murals for local businesses and residential homes. How cool is that?!

Get the glass (left) for $18, the candle (right) for $20, and check out everything else you can buy from Art By Michelle here.

4. Otherwild sells a unique mix of all sorts of gift-worthy items. From apparel and accessories, to housewares, to apothecary, to zero waste goods, there really is something for everyone here.

Otherwild

Founded by Rachel Berks in 2012, Otherwild identifies as a queer woman-owned biz. The apparel and home goods the brand sells are designed both independently and collaboratively and focus on offering items that are produced through an ethically-sourced supply chain.

Get the corn candle (left) for $17, the pretzel necklace (right) for $60, and check out everything else you can buy from Otherwild here.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

5. Propr Lifestyle brings you a wide selection of top-notch Kbeauty skincare products like cleansers, face creams, and serums so you can give your skin the pampering it deserves.

Propr Lifestyle

This Toronto-based Kbeauty shop was founded by Althea Johnson who had spent time searching for solutions to her own experiences with sensitive skin, eczema, and severe cystic acne. She took a deep dive into Korean skincare through a trip to Seoul and started her business to help those experiencing similar skin issues. The products offered combined Kbeauty with plant-based ingredients and are free of parabens, sulfates, and synthetics!

Get the clay mask (left) for $37.99 CAD, the cleansing oil (right) for $34.99 CAD, and check out everything else you can buy from Propr Lifestyle here.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

6. Candy With A Twist delivers a mouthwatering selection of sweet treats like marshmallows, hot chocolate, graham crackers, and cotton candy cakes. So many of these goodies have fun themes (like holidays) or can be personalized for gifts!

Candy With A Twist

Founded by Nila Nicholas, Candy With A Twist was started to bring fun and personalization to gifts, special occasions, and parties through delicious sugary treats everyone will love.

Get the color your own mallows s'mores kit (left) for $52, the holiday hot chocolate cone (right) for $6.95, and check out everything else you can buy from Candy With A Twist here.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

7. Lonely Kids Club offers cool + comfy accessories and graphic apparel you'll wanna wear 24/7.

Lonely Kids Club

This Australia-based independent gender-neutral clothing brand was founded in 2010 and prides itself on bringing customers products that are manufactured using the highest level of ethics + they donate a portion of all sales to charitable causes. And!! They ship internationally!

Get the create your own pet hoodie for $79 (available in sizes XS–3XL) and check out everything else you can buy from Lonely Kids Club here.

Or get a digital gift card for someone else if you're in need of a last-minute gift option.

8. Hereafter creates timeless wooden pieces like gorgeous picture frames, pins, cards, and journals — just to name a few.

Hereafter

Asian-owned biz, Hereafter was founded in 2012 by Yvonne Leung who kicked it all off by making a wooden greeting and soon after, she started making more cards and selling at local craft fairs. Hereafter crafts their products in small batches and uses hardwoods from trees in the Appalachian and Cascade Mountains that are certified by the Sustainable Forestry Initiative. They also work closely with One Tree Planted to plant 100 trees for every tree they use.

Get the personalized frame (left) for $52, the penguins wood pin (right) for $12, and check out everything else you can buy from Hereafter here.

9. HOME brings a little something for all tastes — whether you're looking for decor to bring a pop of color to your kitchenware, aromatherapy items to help you relax, or clothing to bring your outfits to the next level, they've got it all.

HOME

Based in Mexico City, this wellness store offers goods made in local Mexican communities to bring you unique designs crafted using fair trade practices. And if you live in the area, you can partake in the weekly workshops they offer on topics like astrology, beauty, and art.

Get the glass (left) for $180 MXN, the perfume (right) for $640 MXN, and check out everything else you can buy from HOME here.

10. Fanesha Fabre creates handmade lapel pins and beautifully illustrated prints, stickers, stationary, and more fab gifts.

Fanesha Fabre / Etsy

Fanesha Fabre is a Dominican-born multi-media artist based in Brooklyn whose incredible illustrations are celebrated and inspired by her everyday surroundings, her past career in music, and her experiences living in NYC as a Latina.

Get the art print (left) for $14, the sticker (right) for $1.22, and check out everything else you can buy from Fanesha Fabre or the brand's Etsy shop.

Or get an Etsy digital gift card for someone else if you're in need of a last-minute gift option.

11. Black Sunrise offers satin-lined hoodies, beanies, and accessories that are cute, comfy, and help protect natural hair.

Black Sunrise / Etsy

Black woman-owned biz, Black Sunrise was founded by Kamilah, a radiographer who developed the brand out of her own frustration at the lack of tools she needed for managing her natural hair. The brand also supports organizations like Little Princess Trust, 100 Black Men of London, and Generating Genius through donations from sales.

Get the satin-lined beanie (right) for $28.52, the satin-lined hoodie for $62.22, and check out everything else you can buy from Black Sunrise or the brand's Etsy shop.

Or get a Black Sunrise or Etsy gift card for someone else if you're in need of a last-minute gift option.

12. Ecovibe Home Goods sells an awesome array of houseplants, candles, kitchenware, pottery, and more!

Ecovibe Home Goods

Black-owned brand, Ecovibe Home Goods was founded by husband-and-wife duo Len and Dre Allen. It originally started out in 2010 as a sustainable apparel boutique and has grown into a lifestyle brand that now sells a ton of great gift-worthy items — both for yourself and your loved ones. They also have two locations in Portland so if you live nearby, it's definitely worth a visit!

Get the cheese board (left) for $35, the road trip trivia game (right) for $18, and check out everything else you can buy from Ecovibe Home Goods here.

Or get a gift card for someone else if you're in need of a last-minute gift option.

13. Amor Y Flor is your one-stop shop for all of your candle needs. Cozy szn is here, ppl! No better way to spend the winter months than with lighting a scented candle.

Amor Y Flor

Lorraine, the founder of Amor Y Flor realized there were no candle scents that represented her life as a Latina, leading her to start creating her own nontoxic soy candles inspired by things like horchata and her grandma's rose garden.

Get the peach bellini candle (left) for $18, the cafe de olla candle (right) for $18, and check out everything else you can buy from Amor Y Flor here.

14. Crowns & Hops offers super refreshing craft brews you'll be eager to sip on the second they arrive at your door.

@crownsandhops / Via instagram.com

Crowns & Hops is the first Black-, woman-, and veteran-owned brewery based in Inglewood, California boasting a great selection of craft beers available for purchase on their website (note: shipping isn't available in California or Oregon), or you can check out their store locator to find it for purchase at a local retailer near you.

Get the HBCU Hazy IPA for $20.95/pack of four and check out everything else you can buy from Crowns & Hops here.

15. Monday Eve & Co. brings you products like candles and room sprays to make your home smell delicious and feel extra cozy. A win-win.

Monday Eve & Co.

Monday Eve & Co. was founded in 2020 and makes luxury handcrafted candles in delish scents — if you live in or near New Jersey, they offer a candle refill service for $25, which you can learn more about here.

Get the comfort candle for $35, the cashmere room spray for $21, and check out everything else you can buy from Monday Eve & Co. here.

16. Rosebud Plant Based HomeGoods sells all sorts of great planters, vases, and goods any plant parent will marvel at.

Rosebud Plant Based HomeGoods

Rosebud Plant Based HomeGoods is a plant-lover's dream — not only do they offer a stunning selection of planters and accessories to fit a wide range of aesthetics, but their products are also crafted with eco-friendly materials such as corn, beets, and wheatgrass.

Get the cactus planter for $25, the propagation station for $30, and check out everything else you can buy from Rosebud Plant Based HomeGoods here.

17. Brooklyn Warmi makes beautiful jewelry, apparel, totes, and accessories you'll love so much, you'll truly want to buy everything.

Brooklyn Warmi

The founder of Brooklyn Warmi grew up in the Peruvian diaspora in Brooklyn and started the biz due to lack of Andean representation which is reflected in the jewelry, shirts, and accessories the brand has to offer.

Get the earrings (left) for $19.50, the compact mirror (right) for $14, and check out everything else you can buy from Brooklyn Warmi here.

18. Hella Awkward, as its name implies, is an ~awkward~ card game featuring 140 questions across four topics (real talk, dating, relationships, and sex) that might make for some, well, awk moments, but are also really great for starting deep and meaningful conversations.

Hella Awkward

Black Asian immigrant-owned biz, Hella Awkward was invented by siblings Britt and Brandon in NYC during quarantine in 2020 out of their need for connection and the fact that since childhood, they could turn anything into a game. So, they did just that! 

Get the card game for $24.99 and check out everything else (like merch and expansion packs) you can buy from Hella Awkward here.

19. Enso Apothecary sells just what you need to help turn your home into the luxurious spa of your dreams thanks to handmade soaps, body butters, bath salts, and more!

Enso Apothecary

Enso Apothecary was founded by Tamara Johnson, which started out as a boutique in Fort Worth, Texas in 2017 and has expanded to nationwide availability thanks to its website. In addition to self-care products, the biz also offers virtual yoga and meditation classes!

Get the body butter for $35, the bath soak for $18, and check out everything else you can buy from Enso Apothecary here.

Or get a gift card for someone else if you're in need of a last-minute gift option.

20. LaRayia's Bodega is a plant-based market boasting a wide assortment of goods from patches and pins, to jewelry and accessories, to crystals and spiritual goods — the hardest part will be figuring out which category to shop first!

LaRayia's Bodega

LaRayia's Bodega is WOC-owned that pretty much offers whatever you could think of, making it a great go-to destination for treating yourself and your loved ones to something special.

Get the zodiac necklaces (left) for $22.22, the embroidery patches (right) for $15.15, and check out everything else you can buy from LaRayia's Bodega here.

21. The Plant Chica sells what they refer to as "wishlist plants" — these include plants you may not typically find in a store or ones that are only available in warm climates.

The Plant Chica

Sandra Mejia is the daughter of Salvadoran immigrant parents and the founder of The Plant Chica where she was able to bring her love of plants, especially wishlist plants to an online marketplace that allows others to buy and enjoy unique plant offerings. Super cool!!!

Get the Fern Fishtail (left) for $45, the Pothos Neon (right) for $15+, and check out everything else you can buy from The Plant Chica here.

22. Kiya Cosmetics delivers beauty products designed with darker skin tones and textured hair in mind and are formulated with raw organic ingredients vs. chemicals.

Kiya Cosmetics

Kiya Cosmetics is based in the UK (but thankfully ships nationwide) and creates beauty goods that aim to help treat dry and damaged skin and hair with ingredient lists you can actually read and you'll feel good about using. If you want to learn more about the ingredients they use and how they work, check out this helpful guide on their site.

Get the cleanse & condition duo (left) for $28, the lip scrub (right) for $6, and check out everything else you can buy from Kiya Cosmetics here.

Or get a gift card for someone else if you're in need of a last-minute gift option.

23. Space creates indoor fragrances that smell so divine, you may never want to leave your house again.

Space

Daniel and Ronn, the founders of Space draw inspiration from their own lives to create these luxurious fragrances and use high quality vegan ingredients that are free of parabens and phthalates, and are of course cruelty-free.

Get the Bloom fragrance (left) for $48, the Saint fragrance (right) for $48, and check out everything else you can buy from Saint here.

Or get a gift card for someone else if you're in need of a last-minute gift option.