We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A mascara to give you lashes so dramatic, no one will believe you when you tell them you bought it for less than $5 on Amazon. No need to spend hours wrestling with falsies to get the long lashes of your dreams. Reviewers also rave that this lasts all day. Thank goodness! You have better things to do than re-apply throughout the day.
Promising review: "I've tried lots of mascara. Blown lots of money on different tubes that claim different things (i.e. length, volume, etc.). But my search has ended. I'll forever buy Lash Princess as long as they don't change the recipe. This is a fantastic product. You won't regret the purchase." —S. Anderson
Get it from Amazon for $4.99.
2. A lightweight snail essence (no snails are harmed in the making of this product, promise) that'll deliver seriously good hydration, help brighten your skin, and help reduce/prevent acne.
3. A liquid lip tint so you can make your kisser pop with long-lasting, highly pigmented color. You're gonna wanna give the bottle a smooch.
Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used, and the colors are highly pigmented." —Tracie Higgins
Get it from Amazon for $9.90 (available in 22 shades).
4. A TikTok-loved lotion made with guarana and cupuacu butter to bring smoothness and hydration to your skin. Best of all, it has a delish pistachio, salted caramel, and vanilla scent and is gonna have everyone you talk to commenting on how darn good you smell.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen
Get it from Amazon for $22+ (available in two sizes).
5. A Color Wow moisture-repelling spray that's all about keeping frizz at bay. Sorry, humidity, you lose this round!
Promising review: "I rarely — I don't think ever — rave about a hair product, but this is an exception. I got it to smooth out the frizzies in my hair and it performed above and beyond my expectations. I'm not a fan of the price, but I'll keep buying it because it's worth it. I highly recommend this product!" —CheckFirstWithAmazon
Get it from Amazon for $28.
6. A weightless cream blush whose buildable formula will make you SWOON. Whether you're looking for a little rosy flush or some serious pop on your cheekbones, this stuff truly puts you in control of the look you're trying to achieve.
Promising review: "These are so high quality, and I am so happy I took a chance on them. For anyone who is familiar with Korean beauty products, know that these are very high-quality. The formula is very lightweight, the color is water-infused, and when you put the product on, it’s very natural looking. If you came to Amazon to look for a liquid blush, this is the absolute best option for the price you’re paying." —Nyooni
Get it from Amazon for $9.99 (available in 11 shades).
7. Or a magical blush oil that reacts to your skin's pH levels and instantly provides you with a natural-looking flush. How cool!
Youthforia is an Asian woman-owned small biz that sells cruelty-free makeup formulated with clean and vegan ingredients — so clean, you can wear it when you sleep!
Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer
Get it from Amazon or Youthforia for $36.
8. A Supergoop sunscreen and primer with a cult-following and for GOOD REASON! This SPF 40 formula contains hyaluronic acid, niacinamide, and vitamin B5 to nourish and hydrate skin, protect it from the sun, and give you some gorgie glowy/dewy shine!
Promising review: "I’ve tried a lot of sunscreen and primers over the last year. I mean A LOT. My skin is super sensitive, acne prone, and prone to dryness and redness. (Complicated I know.) This stuff doesn’t feel heavy, moisturizes really well while not feeling like I’ll break out later. It protected my skin from sunburn during six hours at Six Flags. I don’t wear a ton of makeup but the foundation and bronzer I wore didn’t budge or crease. It makes your skin glow like crazy which alone is a bit much for me but under some foundation, it looks amazing! Def worth the buy and will buy again." —H. E. Adams
Get it from Amazon for $18.
9. A long-lasting liquid eyeliner for those in need of a waterproof option to get them through a day filled with sweat, allergy-affected tear ducts, and just being a really emotional person, damnit!
Promising review: "Guys, I have hella hooded eyes, and any time I tried those expensive Sephora or Ulta eyeliners, they would smudge or fade INSTANTLY. I LOVE THIS PRODUCT!!!! The color pops, it's easy to use, and it NEVER SMUDGES, NEVER FLAKES, DOES NOT MOVE IN WATER!!! I fell asleep with it on, and it looked like I had just applied it when I woke up. ... Best eyeliner out there, take it from a girl who has tried ALL of those expensive eyeliners (Stila, Urban Decay, YOU NAME IT). I will never switch to anything else." —Jacky
Get it from Amazon for $7.69+ (available in 14 shades and a matte or metallic finish).
10. A reusable oil-absorbing face roller that'll be a lifesaver for anyone who tends to get extra oily. Just glide it over your face, it's THAT easy.
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.
Get it from Amazon for $9.98.
11. A body scrub for buffing away red bumps. Use it one to two times a week for smoother skin — it's like a microdermabrasion treatment at a fraction of the cost and without having to leave the house.
Promising review: "I saw a dermatologist recommend this on TikTok and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use 1–2 times a week but I use it usually every other day, and I use CeraVe rough and bumpy lotion after and now my red bumps are almost nonexistent. This product has truly been life changing and I would recommend to anyone struggling with red bumps! 10/10!" —Sydney
Get it from Amazon for $12+ (available in three sizes).
12. A Maybelline concealer reviewers love thanks to its excellent price point, smooth sponge applicator, and the fact that it provides great under-eye coverage on those mornings when you wake after broken sleep. It helps brighten up the area and brings a lovely glow to your gorg eye makeup lewks. ✨
Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee
Check out our Maybelline Instant Age Rewind Concealer review for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
13. A daily face moisturizer that boasts 48 hours (that's right, 48!) of hydration and features SPF 30 because the year is 2023 and we're all about skincare products serving up dual uses.
Promising review: "I fell for a TikTok star’s recommendation and I’m happy I did. This is the most I’ve ever spent on a moisturizer but I will never go back! This stuff is amazing. Keeps your skin hydrated. It’s thick but doesn’t feel like it once you put it on. Worth it!" —Mekayela
Get it from Amazon for $21.99.
14. A brow glue soooo good, we should probably warn you one of the side effects will be bringing back the phrase "eyebrows on fleek" unapologetically. And you know what? We support it.
Promising review: "The Boy Brow from Glossier was my ride or die eyebrow product for years, but the tubes are so small and they raised the price so I could no longer justify it. This brow glue is the closest thing I’ve found to it and it’s half the price! Will definitely repurchase." —Alex
Get it from Amazon for $7.29+ (available in five shades, including clear).
15. A collagen hair protein treatment to help repair damage from things like heat, sun, and dye, just to name a few, because we want you to be able to do all the cool, experimental things with your hair.
Read our Elizavecca CER-100 collagen coating treatment review for more deets!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Get a bottle from Amazon for $7.15.
16. A hyaluronic acid serum ideal for daily use before applying your moisturizer of choice. Get ready for skin that's literally the definition of #hydrationgoalz.
Promising review: “I have used sooo many HA serums in the past, and this one deserves 50 stars instead of just 5! I can honestly say it works just as well, if not better than some of the $100+ HA serums I’ve used before, and the price point is amazing! I will most definitely be repurchasing this serum again and again. It’s gentle and non-irritating to my verrry acne-prone/sensitive skin — which is also a must!”—Megan W.
Get it from our Goodful Shop for $36.
17. A winged eyeliner stamp so you can cut down time during your makeup routine trying to nail the perfect cat-eye. Just stamp it on and go, go, gooooo!
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
Get a set of two from Amazon for $14.98 (available in three styles).
18. A 10-ingredient cleansing balm whose buttery and silky texture will practically melt your makeup away minus the greasy/stripped feeling other makeup removers tend to leave behind. Reviewers also love this stuff for sunscreen removal! Basically, you're gonna wonder how you ever made it this far taking off your makeup at the end of a night without this amazing stuff.
Juno & Co. is a small biz that sells personal care and skincare products!
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
19. A Laura Mercier tinted moisturizer for achieving the "no makeup" makeup look of your dreams — adios acne-causing foundation and hola skincare product providing a nice blurred matte finish. Oh, and btw, this contains SPF 20! 😎
And while SPF 20 is a great addition to a cosmetic product, it's important to note the American Academy of Dermatology recommends wearing SPF 30 and higher, so you'll still want to apply sunscreen while wearing this!
Promising review: "Game changer. Omg. This product legit changed the makeup game for me. I was ready to give up on face makeup forever before I found this. It matches my skin tone perfectly, sinks into my skin well, and is undetectable even after hours of use!" —Nats20
Get it from Sephora for $53 (available in 20 shades and also in a mini size for $29).
20. An exfoliating lip brush your dry lips will be oh so thankful you purchased. Using this before applying your favorite lip balm and you may just notice it absorbs faster (and works better).
Promising review: "Game changer. Way better than my previous method of fingers then a washcloth. This scrubs away all the dry lippy skin, especially in the winter months, so that your balm can really penetrate and make your lips super moisturized and soft." —Travis Reese
Get it from Amazon for $7.99 (available in three colors). And you might want to consider pairing it with this effective little lip scrub, if you're in the market.
21. A water-based acne gel that may not only help to clear up breakouts, but also assist in preventing new ones from popping up.
Promising reviews: "Has completely transformed my skin. I used to get hormonal acne every single month, I still get it now but far less often and severely. Differin has really made a big difference on my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically one day, my skin looked amazing. It's worth a try for sure!" —Britt
Get it from Amazon for $14.97+ (available in a tube or pump bottle).
22. And Hero Cosmetics Mighty Patch acne patches — simply put one of these little hydrocolloid stickers over a zit, let it sit for a few hours (or overnight!), and then bask in the amazement of the pore-clogging gunk it absorbed when you take it off.
Read our Hero Cosmetics Mighty Patch review!
I suffer from hormonal acne — it's just something that I have come to terms with and will have to deal with for many more years to come and while it's not fun, these acne patches make it sooo much easier. When I have a pimple about to come to a head, I pop one of these babies on it before bed, and then peel it off along with all the gunk it pulls out. It definitely helps speed up the process and they're gentle on my sensitive skin!
Promising review: "OMG! It actually works! My son gets really large acne breakouts that are really hard to heal. He put these on before bed and woke up to his large white pimples being gone! Like, completely gone. I usually pay $50 a visit to the dermatologist for 30 minutes for him to get extractions, which is pretty painful for him. We will be ordering more of these and using these instead!! If I could give more stars I would!" —Amazon Customer
Price: a pack of 36 for $11.97
23. An eye primer because you didn't spend time perfecting your smoky shadow look just for it to *poof* disappear come lunch time.
Promising review: "I have very oily skin and extremely oily eyelids. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes on sale and wanted to give them a fighting chance. I came across this product, and with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skin tone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup, because of the oil control. I'll be buying this stuff forever." —amarch99
Get it from Amazon for $13.99.
24. An amazing after sun soothing lotion that'll be a lifesaver when it comes to handling painful sunburns. Its gentle formula and moisturizing ingredients might just have you clicking that subscribe & save button after the first use.
Promising review: "I burn very easily so I try to stay out of the sun or wear tons of sunblock so on those days when I still manage to get burned, this has been the absolute best for pain relief. I’ve used it for years. Instead of trying to drive around to see which store carries it, Amazon has made it easy. I’ve tried other things that are too greasy, sticky or just don’t work. This stuff relieves the pain, smells nice and it turns to tan rather quickly skipping the peeling part. I swear by this stuff." —Danielle K. Schmidt
Get it from Amazon for $13.33.
25. A scalp shampoo brush to not only aid in giving you a deeper clean when shampooing your hair, but to help relax your scalp too!
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98+ (available in three colors).
26. A highly rated NYX matte setting spray for spritzing on after your makeup routine so your stunning lewk stays put no matter what the day may throw your way.
Promising review: "Love this spray. Like that it's small and portable. It does set your makeup matte, which I love. Keeps my makeup in place all day. I use it pretty much daily when it's summer. It is great for when you travel to anywhere hot and humid and don't want your makeup to slide off." —Tina J.
Get it from Amazon for $7.99.
27. A color-correcting treatment that MUST be made with fairy dust because it starts out green and somehow ends up blending into your face effortlessly to bring some balance to redness.
I actually own this and LOVE IT! It works so ridiculously well and subtly helps to bring down redness on my face, which in turn, makes makeup application super seamless.
Promising review: "This product is a game changer for anyone with red rosacea-prone skin. I have used everything from drugstore to expensive products from my dermatologist, plus many IPL treatments to reduce the redness. Nothing worked until I found this. A small amount goes a long way so I use a sunscreen underneath. I found patting it on my skin worked and the redness is gone instantly and stays that way all day." —DGladMarten
Get it from Sephora for $52 (also available in a mini size for $21).
28. An eyelash separating comb ready to tackle even the thickest of lashes so putting on mascara is easy-peasy and not a clump-filled chore.
Promising review: "Game changer! I'm not sure how long this type of product has been out, but I'm so glad I finally found it. I've been using a pin to separate my thick eyelashes after applying mascara. It terrifies onlookers, but I had no other way of doing it until I found this eyelash comb. It's absolutely made a difference." —Bronwyn E.
Get it from Amazon for $4.99 (available in five colors).
Reviews in this post have been edited for length and clarity.