We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A fan-favorite lotion made with guarana and cupuaçu butter to bring smoothness and hydration to your skin. Best of all, it has a delish pistachio, salted caramel, and vanilla scent and is gonna have everyone you talk to commenting on how darn good you smell.
Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom, one for my sister, and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it, people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I'm not usually a sucker for marketing, but this was so worth it." —Kristen
Get it from Amazon for $22+ (available in two sizes).
2. A lightweight snail essence (no snails are harmed in the making of this product, promise) that'll deliver seriously good hydration and can help brighten your skin and potentially reduce/prevent acne.
3. Teeth-whitening pens for brightening up those pearly whites with a quick swipe. No yucky gel, bright lights, or dentist trips required!
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $18.95.
4. A wondrously cool lip stain masque that might just make you want to launch your very own beauty influencer career, and here's why: When you first apply it to your lips, it starts off blue (and a quite beautiful blue, at that). After letting it set for 10–30 seconds, you simply wipe it away with a damp tissue or towel to reveal a BEAUTIFUL natural lip stain. How can you NOT want to document that process and share with your followers?!
Check out Wonderskin Wonder Blading Lip Stain Peel Off Masque on TikTok!
Promising review: "I didn't know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It's true to its word about the 12-hour stay power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn't come off! If you like lip stains, get this product! It's a keeper. I will be ordering all of the shades." —Brandy
Get it from Amazon for $22 (available in 16 shades).
5. Bio-Oil, a skincare oil for aiding in reducing the appearance of scars left behind by acne, pregnancy, injuries, or surgeries thanks to a powerful (but gentle) combo of vitamin A oil, vitamin E oil, sunflower oil, lavender oil, and chamomile oil.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I have used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years-old acne scars is improving. My skin looks younger — it's hard to describe, but I can see a difference. It looks less rough. I've been using it morning and night." —Yasmin Rodriguez
Get it from Amazon for $9.95+ (available in two sizes).
6. An exfoliating glove that'll help slough away dead skin so easily, you'll be confused as to how you made it this long without owning this genius product.
Promising review: "I'll be honest; I thought this would be another thing I saw on Amazon via TikTok that was way overhyped. I have super dry skin, and despite using lotions, oils, and gentle body washes, I'm an ashy mess. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1,000/10." —Ruth Bromberg
Get it from Amazon for $9.99+ (available in one-piece and two-piece options).
7. A winged eyeliner stamp so you can cut down time during your makeup routine trying to nail the perfect cat-eye. Just stamp it on and go, go, gooooo!
Lovoir Beauty is a small biz based in New Zealand that sells this genius winged eyeliner stamp known as The Flick Stick.
Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok, and I'm glad I tried; it saved me so much time rather than trying to make a winged one myself." —Linds
Get it from Amazon for $14.98 (available in three sizes).
8. Schick Silk touch-up tools perfect for painless, precise eyebrow shaping, cleaning up peach fuzz hairs on your face, and even clearing away dead skin. These little guys go a long way.
This tool also helps soften skin by gently exfoliating as you use it!
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94 (also available in a nine-pack).
9. A foot file to leave your feet feeling like you just left the best pedicure of your life — silky smooth.
Promising review: "I heard about this from either BuzzFeed or TikTok and thought I might try it. I don't have terrible feet; I just wanted something a little more effective than a pumice stone. I soaked my feet for 10 minutes and gave this a shot, and it did not disappoint! I had no idea it could get so much dry skin and callus off, and my feet have not looked like this since I was a teen (I am in my 30s). This will eliminate the need to go get a pedicure regularly and save me a ton of money. Don't hesitate, just buy it." —KR
Get it from Amazon for $9.99.
10. A blackhead remover for scrubbing away sebum, blackheads, whiteheads, and other skin impurities. The little octopus is so cute, you may wanna buy it for that reason alone.
Check out the Tonymoly Black Head Scrub Stick on TikTok!
Promising review: "After just two days of use, this adorable little octopus has done wonders for me and smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt was visible, scrubbed around on my face so there was plenty of product, and then used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust
Get it from Amazon for $12.50.
11. A moisturizing hair treatment with a cult following that'll leave your locks looking shiny and silky in just eight seconds.
It's recommended to use this 2–3 times a week on wet hair after you use shampoo — you can use one dose on fine/medium-textured hair and two to three doses on thick/curly textured hair, plus another dose on long hair. You can also use conditioner after if you'd like. Avoid applying to the scalp, and only apply to lengths!
Check out the L'Oreal Paris Elvive 8 Second Wonder Treatment on TikTok!
Promising review: "I don't usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle a lot with breakage, unmanageability, and moisture. When my mom mentioned this product to me, I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would have thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing, and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" —Theressa Hailey
Get it from Amazon for $9.59.
12. A Revlon hot air brush you can use to dry and style your hair at the same time! If you're someone who is often pressed for time when getting ready, this wonderful gadget is a true game changer.
Promising review: "PURCHASE THIS NOW. YOU WILL NOT REGRET IT. I found this one on TikTok, saw the gal's review, and had to buy it. I have thick hair, and it dries my hair in less than 15 minutes. PLUS, I don’t have to fuss with a straightener or a curling iron if I don't want to!! It leaves my hair so soft and shiny and gives it SO MUCH VOLUME! I recommend this to ANYONE I talk to about it. Seriously my favorite styling tool. Seriously so in love." —Sydney
Some reviewers with 4a–c hair like this brush but others didn't work — if you're looking for something that was designed with coilier hair in mind, you may wanna check out the Revlon One-Step paddle brush.
Get it from Amazon for $48.88.
13. A hydrating eye cream for helping minimize the appearance of eye bags, dark circles, and wrinkles/crow's-feet. Plus, it's free of sulfates, artificial fragrances, and colors and has a nice rosemary scent.
Check out the LilyAna Naturals Eye Cream on TikTok!
Promising review: "I just started to notice fine lines appearing under my eyes, so I ordered this eye cream on a whim, and it is SO WORTH IT! Major game-changer. I noticed a huge difference not only in fine lines but also in under-eye darkness and puffiness in only one week! Highly recommend this product to anyone and everyone. I have extremely oily skin, and I put this all the way around my eye. I haven't had any breakouts, and my skin is super smooth, which makes makeup application a dream. 10/10 product, will purchase again!" —Katherine E Brings
Get it from Amazon for $14.99+ (available in three sizes or a two-pack).
14. A bottle of nail and cuticle care oil that'll help make your nails look fresh and healthy with consistent use over time — just apply a coat and let it wow you!
Check out the CND SolarOil on TikTok!
Promising review: "It's a miracle! I had peeling, weak nails for years. Tried everything. A friend recommended a nail strengthener they saw on QVC. It was quite pricey, and I wanted to make sure it was worth it, so I read the reviews. One of the comments said to just buy Solar Oil. Since it was much more affordable than the QVC stuff, I tried it. I bought it in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I really saw great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $9.90.
15. A dry shampoo powder you simply tap onto your roots, shake the excess powder out with your fingertips, style, and be on your merry way. SO easy! Not to mention, thanks to the fact that it's small and a powder (vs. an aerosol), it's easy to pack on trips and bring through TSA or toss in your bag to keep on hand for daytime excursions.
Check out I Dew Care Dry Shampoo Powder on TikTok!
Promising review: "I've tried a few dry shampoos, from the spray in a bottle to powder. And I'd have to say this one has been my favorite. My first time using it, I didn't know how much to put on it, so I ended up coating my hair with A LOT. It left my hair feeling very dry and straw-like. I almost returned and got a refund but decided to give it another chance. A LITTLE GOES A LONG WAY. Trust me. You only need a few dabs on your head, and that's it. You can see the extra volume almost instantly. This stuff works sooo well that I wake up on my third unwashed hair day, and it looks better than the second day when I used the dry shampoo. And let's not forget to mention how convenient and compact the whole thing is. It's so nice to just pat it on your head with no mess." —Thuy
Get it from Amazon for $18.
16. A highly rated NYX matte setting spray for spritzing on after your makeup routine so your stunning lewk stays put no matter what the day may throw your way.
17. A reusable oil-absorbing face roller that'll be a lifesaver for anyone who tends to get extra oily no matter the temperature. Just glide it over your face, it's THAT easy.
Promising review: "So I saw this on TikTok, and as an esthetician, I'm all about skincare. I got the product today and wanted to test it out in the evening when my skin is most oily. Holy moly, what type of witchery is this? It literally absorbed my oily T-zone 🤯. I'm impressed. My skin type is combination but more on the oilier side. This thing is like an oil blot but made of volcanic stone. I love that we can take it apart to wash and reuse. Def would recommend!" —Frances
Get it from Amazon for $9.98.
18. A flat foundation brush here to put any other foundation brush on the market to shame. This thing does a stellar job at blending liquid, cream, and powder cosmetics. Plus, it comes with a carrying case for easy touch-ups on the go or for convenient travel packing.
And it comes with a case!
Promising review: "I saw this on TikTok. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn't like the coverage. I tried this brush with it, and it's perfect! It also comes in a plastic case, which is great because I travel a lot with my work, and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $5.99+ (available in 13 colors).
19. A salicylic acid body wash that'll not only cleanse and exfoliate your rough/bumpy skin surface but will go a little deeper to unclog pores. Plus, it's super gentle, so if your skin errs on the sensitive side, this is a product you'll want to keep in your rotation.
Check out the CeraVe Body Wash with Salicylic Acid on TikTok!
Promising review: "My 6-year-old daughter has keratosis pilaris, commonly known as 'chicken skin.' This year, it really flared up during warm weather, so I gave this wash, along with lotion, a try. Wow, I saw results after just a few uses, and after a couple of weeks, most of her bumps disappeared. Thrilled we skipped a trip to the dermatologist! Can't beat this price for the results either." —Ashley Steigerwald
Get it from Amazon for $13.29.
20. An eyebrow soap designed to help give sparse brows a more volumized look. It comes with an easy-to-use spoolie and the soap is made of mild ingredients, so you can achieve that ~on fleek~ style quickly and easily.
And if you're looking for more definition, this goes on *before* your go-to pigmented pencil or gel for a sleek and fuller look! This kit comes with two packs of soap and four wands.
Promising review: "Saw this on TikTok, and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get it from Amazon for $7.99.
21. A Maybelline concealer reviewers love for its excellent price point, smooth sponge applicator, and the fact that it provides great under-eye coverage on those mornings when you wake after broken sleep. It helps brighten up the area and brings a lovely glow to your gorg eyes. ✨
Promising review: "Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you're starting out or want to try something new, I definitely recommend you try this out." —Liela Lee
Check out our Maybelline Instant Age Rewind Concealer review for more deets.
Get it from Amazon for $8.80 (available in 18 shades).
22. A collagen hair protein treatment to help repair damage from things like heat, sun, and dye, just to name a few, because we want you to be able to do all the cool, experimental things with your hair.
Read our Elizavecca CER-100 collagen coating treatment review for more deets!
Promising review: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before, but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy, and nourished. My bleached rat's nest now looks and feels like hair again. Even my boyfriend noticed a huge difference in my hair. I'm going to buy a lot more of this product. I've been really frustrated about my hair for years now because of all the damage. Now I can finally relax and enjoy my new hair." —Eline
Get it from Amazon for $8.45.
23. A L'Oreal powder foundation at an unbeatable price for newbie foundation wearers or anyone looking to switch from liquid foundation. It provides full coverage, a matte finish, up to 24 hours of wear, AND it'll hold up to water, heat, and sweat (summer will be back eventually, ppl!!!)
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen and then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don't need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $12.99+ (available in 13 shades).
24. A scalp shampoo brush to not only aid in giving you a deeper clean when shampooing your hair but to help relax your scalp, too!
Promising review: "Saw this on a Must Haves from Amazon on a TikTok video. I originally got it as a prank gift, but I ended up using it, and now, I use it all the time in the shower. The silicone bristles are phenomenal and help detangle my hair. This is perfect for those who have long nails and accidentally scratch their scalp when they shampoo. My scalp feels cleaner, and my hair has grown longer due to the circulation on my head." —Patricia Giron
Get it from Amazon for $6.98+ (available in three colors).
25. A carbonated bubble clay mask that'll be REALLY FUN to use because it'll make your face all foamy and bubbly. You'll almost be sad you have to rinse it off after.
This is good for cleaning pores and removing blackheads!
Check out the Elizavecca Milky Piggy Carbonated Bubble Clay Mask on TikTok!
Promising review: "I love this stuff! I received some as a gift and then purchased it for my daughter from Amazon. It feels like a clay mask going on, and then it starts bubbling and turns to a thinner substance when it's done. I feel like it is very gentle on my face. My skin feels amazing after I wash it off. It feels like I used moisturizer, even though I did not." —LizaB
Get it from Amazon for $9.84.
26. A natural lip plumper made with vitamin E and collagen designed to help give your kisser a fuller look, not to mention an added boost of hydration.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok, and I had to give it a try. I tried the day lip plumper, and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes, but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!!" —Amazon Customer
Get it from Amazon for $9.98.
27. An ultra-hydrating lip balm rich in antioxidants, vitamin E, and green tea that your dry-as-heck lips are gonna be sure to savor.
Promising review: "So I have been a loyal Eos fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it was glorious. I keep reaching for it to reapply, and I don't need it. It doesn't feel greasy on my lips, but it is a bit sticky. Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10 (available in six flavors and also in packs of three).
28. A pack of headbands perfect for wearing when you need to keep your locks out of your face during your skincare routine and makeup application.
29. A fan-favorite E.l.f. Cosmetics primer to help reduce the appearance of pores AND assist in seamless makeup application. It's a win-win.
Check out the e.l.f. Poreless Putty Primer on TikTok!
The first time I (Sam) used this, I couldn't believe how well it worked. I mean, I had heard about how well it worked, but actually experiencing it was another level. This made my foundation go on so SMOOTH afterward, and I don't really know how I managed to go this long without this amazing product in my makeup bag.
Promising review: "Trust me, believe the hype with this primer! I have used a lot of different brands of primers, especially the higher-end ones, and this one seems to take the cake over all of them. It goes on smoothly, and it's easy to apply. It covers your pores and makes your face matte for really easy foundation application." —Courtney
Get it from Amazon for $10 (available in two versions).
30. A magical blush oil that reacts to your skin's pH levels and instantly provides you with a natural-looking flush. Time to break up with whichever blush you were using before this, it simply cannot compare.
Youthforia is an Asian woman-owned small biz that sells cruelty-free makeup formulated with clean and vegan ingredients — so clean, you can wear it when you sleep!
Check out the Youthforia BYO Blush on TikTok!
Promising review: "I don’t wear makeup to work but I still wanted something that made me look alive in the morning and this is it!! I just apply this oil blush with my fingers or a brush and it’s blended within seconds! This gives me a natural flush that lasts a full work day and it’s become my favorite for a natural, everyday look. I have been taking this with me everywhere and has replaced all my powder and cream blushes. I know I will keep repurchasing this product for years. Highly recommend!" —Elena P.
Get it from Youthforia or Amazon for $36.
31. A Paula's Choice liquid exfoliant designed to help loosen dead skin cells, smooth and brighten up your skin, and even help reduce the appearance of enlarged pores.
Promising review: "OMG, the first time I used this, I did not have high hopes; it looks and feels basically like water. I was thinking, what a waste of money, but I put it on and tried it anyway because all of the super beautiful TikTokers told me to...well, I got out of bed the next morning and was like, who dis??? My face was as smooth as a baby's butt. Yes, I kid you not, this stuff is amazing." —sebrina
Get it from Amazon for $13+ (available in two sizes).
32. A weightless hair oil free of sulfates and parabens for hydrating, smoothing, and strengthening your tresses. Thanks to the fact that it's lightweight, it'll do all those wonderful things without weighing your hair down. Some other hair oils on the market simply cannot relate!
33. A 10-ingredient cleansing balm with a buttery and silky texture that'll practically melt your makeup away minus the greasy/stripped feeling other makeup removers tend to cause. Reviewers also love this stuff for sunscreen removal! Basically, you're gonna wonder how you ever made it this far taking off your makeup at the end of a night without this amazing stuff.
Juno & Co. is a small biz that sells personal care and skincare products!
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I admit it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
34. A set of matte liquid lipsticks boasting some seriously impressive pigmentation and even more impressive wear. This stuff will last all day without fading. Oh yeah, and the whole set costs less than $10. You can thank me later.
Promising review: "What can I say? I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right; for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute. It survived eating a cupcake, a Starbucks drink, and an entire evening out. There was no smudging, and it had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three color combinations).
35. A shea butter shaving cream that'll assist in preventing cuts and nicks while shaving, but that's not all! Thanks to ingredients like vitamins C and E and aloe, it'll help hydrate your skin too, and leave it feeling nice and smooth. And as if you needed another reason to buy it, it comes in some seriously delicious scent options. Citrus? Pomegranate raspberry? Vanilla? Heck yeah!
Promising review: "I found this on TikTok and decided to try. I have sensitive skin, and after using this, I had no razor bumps! It's weird because it doesn't get sudsy and foamy like regular shaving cream, but this is much more moisturizing and smells great! Will definitely be using from now on." —Luis
Get it from Amazon for $3.97+ (available in four scents and multipacks).
Reviews have been edited for length and clarity.