So about a month ago in Lubbock, Texas, Pure Water Ice & Tea company started major beef with its neighbor, Wendy's, with this sign:
Obviously, Wendy's clapped back even harder with this sign.
After that, the friendly-but-also-savage feud had officially begun.
They posted a series of incredible back-and-forth zingers. Wendy's came for Pure Water's brewing skills.
And Pure Water basically said, "Watch it, Wendy's."
...which obviously didn't stop Wendy's from serving up this amazing burn:
Still, Pure Water wasn't impressed:
But the internet sure was.