4. Formichetti told WWD.com that the goal of picking models through Tumblr was purposely to showcase a variety of models.
“I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way.”
- Heads up, Harry Potter fans. You can now get Butterbeer ice cream at your grocery store 🍦✨