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Diesel Hired Plus-Size, Androgynous Models They Found On Tumblr For Their New Ad Campaign

So, this is awesome.

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Formichetti told that the goal of picking models through Tumblr was purposely to showcase a variety of models.

"I wanted to find people who reflected the diversity of the creative community today and not just the typical model. I wanted the campaign to showcase a variety of characters, people who are beautiful in their own unique way."