An Entire Town Secretly Learned Sign Language To Surprise Their Deaf Neighbor

I’m not crying, it’s just dust, I swear.

Muaharrem is a young deaf man from Istanbul, and his sister, Ozlem, teamed up with a production crew recently to give him one hell of an amazing day.

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The Leo Burnett ad firm and Samsung organized the huge stunt for an ad campaign. They spent a month setting up cameras around his neighborhood…

 

…and teaching his neighbors sign language.

 

In the ad, Ozlem takes Muaharrem out and about on what he thinks is a normal day. That is, until the guy behind the counter of a local shop greets him with sign language.

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Then he goes outside and ANOTHER guy signs at him.

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By this point he’s starting to get a little weirded out.

 

He bumps into a woman who signs an apology at him.

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Muaharrem and Ozlem get in a cab. The driver signs “hello.”

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This is the face of a very, very confused man.

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The cab then drops them off in a public square where Muaharrem’s neighbors greet him.

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And the production crew reveals the whole thing was part of an advertisement for Samsung Turkey’s new video call center for the hearing impaired.

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And he, obviously, loses it, because advertisement or not, it is one of the sweetest things ever.

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A Samsung spokesperson confirmed to BuzzFeed that everything you see in the ad is genuine. Hooray!

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