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Posted on Apr 15, 2015

Can You Guess What These Sexist Adverts Are Trying To Sell?

Sex(ism) sells!

by ,

If you live in London and get the tube, you've probably seen this advert featuring a woman in a bikini asking other women if they're "beach body ready".

This advert pretty much sums up everything that I despise about how we treat and value women's bodies.

The advert – which is selling a weight-loss protein item – is a reminder that brands regularly objectify women to sell their products.

Hunky Dorys

Most of the time, it's difficult to figure out why they're using a photo of half-naked woman to sell their products.

Coca Cola

So we decided to remove the brand logo and tagline from some adverts to see if you can figure out what they're actually trying to sell.

  1. 1. This photo of a politician with three women bound and gagged in the boot of a car.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It was an advert idea by an agency for Ford.

    Ford later stated that the advert design "should have never happened" and issued an apology on behalf of the company and the ad agency behind it.

    Ford
  2. 2. This photo of a woman wearing a low-cut top.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    This is an advert by Pantene to sell shampoo.

    Yes, really.

    Pantene
  3. 3. This photo of a woman with her underwear round her ankles.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It's an advert for deodorant.

    Because when you think of smelly armpits, you think of sex.

    AXE
  4. 4. This photo of a woman's bum.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It's an advert for Marc Jacobs, a fashion label.

    This may sound crazy, but maybe clothing companies should show their clothes in their adverts.

    Marc Jacobs
  5. 5. This photo of a woman eating ice cream.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    Erm, so this is an advert for Old Spice, a bodywash and deodorant company.

    ....can you srsly not.

    Old Spice
  6. 6. This photo of a woman bending over collecting dog shit.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    This is an actual advert for a city council asking people to clean up dog shit.

    This was an advert for the City of Belgrade. Why did they need to show a woman's arse?

  7. 7. This photo of four women's breasts.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    Mercedes-Benz, the car company.

    Sigh.

    Mercedes-Benz
  8. 8. This photo of a woman pulling her trousers down.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    "Bet At Home", a betting company.

    "Bet At Home" want you to rack up gambling debt while staring at hot women!

    Bet At Home
  9. 9. This photo of women's knees and shoes sticking out.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It's an ad for moisturiser.

    I mean, just, what.

  10. 10. This photo of a woman in her underwear.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It's an advert by the Organ Donor Foundation to encourage people to become organ donors!

    ?!?!?!!?!?!?!?!?!!?!?!?!?!!?!?

  11. 11. This photo of Pamela Anderson in a bikini with writing on her body.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    This was for the animal rights charity PETA.

    Pammie, no.

    PETA
  12. 12. This photo of a woman in underwear cooking a chicken.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is this an advert for?

    Correct! 
    Wrong! 

    It's an advert for the men's deodorant Lynx.

    Wow, such creativity.

    Lynx
  13. 13. This photo of a woman's cleavage.

    Image manipulation by Lynzy Billing / BuzzFeed
    Correct! 
    Wrong! 

    It's for a car by Skoda.

    Get it? Air-conditioning? Cold? Nipples? So sharp.

    Skoda
  14. 14. This photo of someone filming two women in bed.

    Image manipulation by Lynzy Billing / BuzzFeed
    Correct! 
    Wrong! 

    It's an advert for Nikon, the camera company.

    This is just a bit creepy, TBH.

    Nikon
  15. 15. This photo of a woman crawling on the floor.

    Image manipulation by Lynzy Billing / BuzzFeed
    Correct! 
    Wrong! 

    Surprise surprise, it's the clothing company American Apparel.

    Why is he kicking her?

    American Apparel
  16. 16. This weird photo of a woman with two pairs of boobs in a corset thing of some sort.

    Image manipulation by Lynzy Billing / BuzzFeed

    What is is an advert for?

    Correct! 
    Wrong! 

    It's an advert for PlayStation.

    "Touch both sides" – smh.

    PlayStation / Lynzy Billing

The Ford advert idea was created by one of its advertising agencies and was not approved by the car company. A previous version of this article implied that it had been approved by Ford.

Rossalyn Warren is a senior reporter for BuzzFeed News and is based in London.

Contact Rossalyn Warren at rossalyn.warren@buzzfeed.com.

Lynzy Billing is the UK assistant picture editor for BuzzFeed and is based in London.'

Contact Lynzy Billing at Lynzy.Billing@BuzzFeed.com.

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