Elonë, a young woman from Karlsruhe, Germany, is writing feminist messages on period pads and posting them up in public places around her city.
She first shared her project idea on Tumblr two days ago. Since then, her photo has been shared over 100,000 times.
The messages she's writing on the pads focus on women's rights issues, such as tackling street harassment and taking a stand against victim blaming.
The message Elonë shared in the original viral photo was inspired by Twitter user @cutequeer96, who made the comment last September.
imagine if men were as disgusted with rape as they are with periods