Best DIY Tools For Small Businesses

Small businesses can't be expected to compete with major brands, especially when just starting out. Building a reputation and a loyal, regular clientele takes time, and in the beginning, much of the hard work is done by the people who run the business themselves. Luckily, there is an abundance of professional DIY tools that small business owners can take advantage of to help them grow quickly and efficiently. From graphic design, podcasts, and even directing your own branded videos, we've gathered up a list of the top DIY tools out there that every small business needs to know about!

DIY Photo Editors

jokideo / Via jokideo.com

Creating original images, memes and infographics to include in your digital marketing strategy is very important. According to top internet marketing blogger Jeff Bullas, articles with images get 94% more views and 60% of consumers are more likely to contact a business when an image appears in search results. Small business owners who want to benefit from this consumer trend can do this by using online photo editors to edit and photoshop their pictures or create memes, banners and infographics. For example, Pixlr Editor is totally free and offers many editing features like adjustments, layers, filters and effects, alongside the basic rotation resizing, ect. Some photo editors, like Canva, come equipped with ready to use templates for background pictures, blog graphics, social media posts and other specific purposes. Plus, stock images can also be purchased right in the program.

DIY Video Makers

Imgflip / Via imgflip.com

Branded videos for PR purposes, customer tutorials, Youtube channels are a must these days for every business that respects itself. These videos communicate your vision to the public, connect with your potential clients in ways that are more powerful than texts and pictures, and if made right, have the potential of going viral and exposing your brand to the rest of the world. Unfortunately, small businesses usually don't have the luxury of spending top dollars on a professional production company and film equipment. This is where sites like Showbox come in. You can create a branded video using their templates and graphic packages within minutes.

DIY Website Builders

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According to this AT&T survey, 67% of businesses are using their website to market to their customers. And although a 2009 poll showed that only 53% of small businesses have a website, this figure has seen a growth of 8% during the last 9 years. There's no reading between the lines here; the stats prove that small businesses are slowly starting to realize the potential of internet marketing and they want in the game. So instead of hiring a website developer who will charge top dollars to customize your company's website, why not sign up to an online website builder site and use their templates for creating your own website? Most of these sites, like Wix and GoDaddy, have round the clock customer service and have customized website templates and graphics for e-commerce, restaurants, and other small business niches.

DIY Podcast Creators

youtube.com / Via youtube.com

Podcasts are another way of utilizing digital marketing tools and connecting with your audience. A survey done in 2015 shows that 17% of all Americans have listened to at least one podcast in the month prior to the survey. Podcasts are a great way of educating your potential clients, putting a unique and special voice to your business, and showing off your expertise in your chosen field. If you are willing to part with a bit of cash, there are companies offering you great DIY tools to create your own podcast, easily and quickly. Usually they will also help with management and promotion. You can also decide to have a go at it all by yourself and create your own podcast from scratch. Online tutorials are filled with precise instructions on how to create your own podcast, step by step, for free.