Hundreds of Australian women, some of them underage, have had their nude photos stolen and uploaded to a US website.
News Corp reports that hundreds of women have had compromising images uploaded to an unnamed, US-based website where they are available for download.
The user who uploaded the images reportedly said they had "100+ different pics of SA [South Australian] chicks" and "you cannot do anything to stop us," The Adelaide Advertiser reports.
But now Sunrise is under fire for appearing to blame the victims of the hack.
The Sunrise Facebook page yesterday asked "what's it going to take for women to get the message about taking and sending nude photos?"
The post has since been deleted, but not before several angry fans took the show to task.
@sunriseon7 - at the forefront of victim blaming. #ThisIsWhyINeedFeminism #feminism #sunrise #disgraceful #sun7
Hey @sunriseon7, log off and stop victim blaming. #everydaysexism
@sunriseon7 deleted their earlier victim blaming post and replaced it with this one. #sun7 #ThisIsWhyINeedFeminism
A petition has now been started calling on the show to apologise.
South Australian police have confirmed they are investigating the incident and will ask the federal government to block access to the revenge porn site in Australia.
"It is timely to stress that uploading of images and texts are done in an instant and often without thinking about the long term effects," SA Police says.
"Unfortunately, these images and texts remain in the electronic mediums forever, and the long term effects of an uploaded image or text can have long term psychological effects on both the sender and those receiving"
Anyone who wants to make a report to police about their image being on the website is urged to do so via the Australian Cybercrime Online Reporting Network (ACORN).
You can watch the segment to which the Facebook post referred below.
In a statement to BuzzFeed News, Yahoo!7, the company responsible for administering Sunrise's Facebook page, has admitted the error.
"We apologise unreservedly to anyone offended by a post that was made on the Sunrise Facebook page regarding nude photos and online security yesterday, and in particular to the victims."
"Whilst it was not our intention we appreciate that the wording of the post was insensitive. The post has been removed."