back to top

We’ve updated our privacy notice and cookie policy. Learn more about cookies, including how to disable them, and find out how we collect your personal data and what we use it for.

A Condom Company Responded To Anger About Its AIDS Joke By Mocking HIV

When you're in the hole, stop digging?

Posted on

Hero Condoms, which bills itself as a socially responsible company that sends condoms to developing countries to fight the spread of HIV/AIDS, was criticised by sexual health activists yesterday for creating two characters named "Aydes" and "Aidy" for a Tinder advertising campaign.

The campaign, which also featured characters named after syphilis, gonorrhea and chlamydia, was designed to promote condom use to reduce the spread of STIs, but the two characters named after AIDS were were deemed insensitive and stigmatising.

One character told users to "only swipe right if you like incurable diseases", while another offered a knock knock joke:

"Knock knock."

"Who's there?"

"AIDS 😂"

Hero Condoms' founder Dustin Leonard admitted to BuzzFeed News that the ads had not made a clear enough distinction between HIV and AIDS, but did not apologise for using AIDS as a punchline.

He said the company would never seek to stigmatise people living with HIV or AIDS. In a statement on Wednesday, the company said it had taken social media feedback on board.


But in an image sent to BuzzFeed News, Hero Condoms appears to have responded to the anger by mocking people with HIV. One reply to a comment asked if the reaction would be different if the characters were named "Hivvy" or "H Dizzle."

The reply was quickly deleted, but BuzzFeed News has independently confirmed its authenticity with two people who saw it.

Hero Condoms did not return multiple requests for comment.

HIV+ activist Nic Holas said the comment proved Hero Condoms does not understand why stigmatising people with HIV or AIDS is dangerous.

Twitter: @nicheholas

"Dustin Leonard clearly has zero understanding of what it's like to live with, and be judged for having, an STI or a chronic manageable illness like HIV," he said.

"He claims the aim of this woeful bro-campaign was to "de-stigmatise condom use", when really it was to sell their condoms by stigmatising anyone with an STI. We're not the butt of their jokes, and we're sure as hell not collateral damage in their pursuit of profits."

"The fact that he ponders if the reaction would be different if they cracked jokes at other STIs makes zero sense, given that's what the entire campaign does."

In its statement, Hero Condoms confirmed the Tinder campaign had come to its scheduled end on Monday.

Rob Stott is a news editor for BuzzFeed News and is based in Sydney.

Contact Rob Stott at

Got a confidential tip? Submit it here.