Over the last year, for reasons unknown, there has been a growing trend of tweets – often posted by young British women – going insanely viral (like, numbers you and your bad jokes could only DREAM of). These tweets are utterly harmless, don't say anything controversial – in fact they often barely say anything at all – and yet they'll receive tens of thousands of retweets and likes in a matter of hours.
For a long time this subculture of Twitter hasn't had a name. It does now.