I'm sure by now you've all seen this picture of a rather divisive dress.
Was it white and gold? Was it black and blue? Was any of this really happening? So many questions, so few answers.
Even Taylor Swift got involved (and was totally right, by the way).
The only thing we could be sure of was that the numbers were truly staggering.
So imagine how I, a Senior Writer at BuzzFeed UK, felt when I received this nonchalant Facebook message from my mother 16 hours after the story had broken.
"We had no idea that it had become a story until we saw it on the news at lunchtime," she said. "The dress definitely looked blue to us. It was a lovely wedding though. The band was great!"