Logo design for online stores and eCommerce
"A logo does not sell (directly), it identifies." – Paul Rand
Enticing visuals play a very silent, yet powerful role in making (or breaking) a brand. In this era, when competition is going over-board, it is really important to brace up in all areas. Be it anything from visual representation to actual product (service). In fact, from branding perspective, a visually appealing logo is like half the battle won, as famous logo designers put it and becomes your brand's identity! It has become all the more crucial to have a unique identity for ecommerce stores. There are numerous online stores on the internet and thus, one needs to get exclusive brand identity to stand out in the crowd.
Though it seems very small (in size), the impact of a well-designed logo can have its impact on your brand experience, and even online stores cannot ignore it. You need to have that out-of-the-box logo that clicks immediately and stays on a customer's mind forever.
A lot of creativity, hard work and some smart work goes into logo design for online stores and eCommerce sites; so, here we are, with some of those vital factors that you need to have in your logo:
Versatility is the Key:
Versatility is a dominant factor that you cannot overlook. With the rising popularity of multiple hand-held devices and smart-phones; size of logo matters a lot. One needs to ensure the logo is visually readable irrespective of the screen resolution of the devices.
Usually very crisp, simple, evocative and meaningful logos are considered to be the most effective ones. And this scenario makes it all the more important for a logo to stand out. Here, making it stand out is not necessarily to have numerous superfluous elements; but to take care of something you might be stuck with that limits your marketing and creative pursuits. Make a point to avoid photographs or flashy, ostentatious fonts. In fact, the logo has to be such that it manages to remain legible at different resolutions with clear font and elegant design.
To Make More Impact; Apply Psychology of Colors:
A great brand evokes emotion from the user, and it can come only through amazing use of colors and shades.
Several studies suggest a strong correlation between cognitive and emotional responses to colors, and how colors of a logo can really influence a user's buying preferences. Right choice of Color plays a very exclusive role in communicating and strengthening the identity as a company. Before you actually pick up a color for your logo; you should go ahead and prepare a list comprising of questions like:
•What message you want your brand to pass on?
•Who is your audience?
•Track down branding verticals of your competitors and make a list of traits for each category.
The more specific you are - the better. Consider these things while you pick up a color. Keep in mind that it is a good idea to be consistent and mirror the colors from your logo in your site's color scheme and overall design.
Timeless Creations Last Longer:
Good logos are those, which stay forever. Many of popular and widely recognized logos have hardly changed since their creation. Drastic changes in logos usually leave a series of adverse effects. It might create confusions and even decreases memorability. It is better to get it right the first time, and make room for some minor alterations - only when they are really required.
If longevity and sustainability are two things you are looking for, then going by a logo based on contemporary trends might be a bad idea. If your logo looks like that, people will think your website looks outdated. Instead, opt for a cleaner, classier style to ensure your branding has some staying power.
After a list of Dos, here is a quick overlook of the things; you must strictly avoid for getting your logo right:
Raster Images:
A raster image is made up of pixels and so, the biggest problem with pixelated images surfaces when one enlarges the picture, making the picture very grainy. Instead of a raster image; a logo designed using vector program is more beneficial. A vector graphic comprises of math formulas to create lines and shapes, and therefore, is enormously scalable thus offering more versatility.
Say No to Stock Images:
Your logo should be very exclusive to your business. If you purchase any image online, there are all the chances that someone else might be using the same image as well. Since the entire purpose of a logo is to create an association with the brand, it is counterproductive to utilize the same image that other entrepreneurs and business owners might use.
Busy or Complex Designs:
Apart from issues with scaling; a complicated logo can create visual conflict for the viewers, and may result into negative association with your brand. So keep the design clean and simple; with just a few important elements.
Avoid Hard to Read Fonts:
Many logos look visually distinct since they do not use text at all, but reality is that it contains text. It should be easy to read and should go hand in hand with your overall design. A font that dominates may take away attention from your logo and so the brand.
A logo for ecommerce site needs to be in accordance with certain elements; so to make that required impact on the customer's psyche.
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