This Powerful Campaign Calls Out The Double Standards That Women Face At Work

The #WhipIt campaign encourages women to “whip” away the labels that hold them back professionally.

1. In just one minute, this empowering and enlightening ad highlights several common gender-related professional double standards.

2. It is a part of Pantene Philippines’s integrated marketing campaign called #WhipIt, which encourages discussion about issues faced by women in the workplace.

3. It is accompanied by print and online ads in the same vein.

4. Last month, they hosted a forum to create a space for women to discuss professional gender biases.

5. And they conducted surveys regarding the same.

Amongst other results, the surveys found that “70% of survey respondents believed men deserved employment more than women.”

6. A photo album on their Facebook page highlights “strong women who are whipping” the labels and stereotypes that hold women back.


7. See the full album, and more information about the campaign, on their Facebook page here.

Check out more articles on!

  Your Reaction?

    Starting soon, you'll only be able to post a comment on BuzzFeed using a Facebook account or via our app. If you have questions or thoughts, email us here.


    Hot Buzz

    The Bolt Report Admonished By Media Authority Over Same-Sex Marriage Ad

    18 Absolutely Batshit Insane Ways People Reacted To A Cyclone Debbie

    Now Buzzing