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India's Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence

"Save Our Sisters" is an anti-sex trafficking initiative. This is their print campaign.

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Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.

scoopwhoop.com

Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.

"Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to."

The campaign simply and effectively captures India's most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.

For more information on the "Save Our Sisters" initiative, visit their website.

H/t to Scoop Whoop for images.

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