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Watch This Chilling "Mumbai Mirror" Ad Exposing Those Mumbaikars Who Fear Journalism Most

The hair-raising video in their "I am Mumbai" campaign explores the city's criminal underbelly.

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As part of their "I am Mumbai" campaign, this Mumbai Mirror ad takes a look at those Mumbaikars and their probable responses to the journalism that seeks to expose them every day.

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"When truth is spilled out on breakfast tables, every morning, unabashedly asking uncomfortable questions and raising a voice loud enough to be inappropriate for breakfast conversation, it does become unpalatable for a few," the campaign argues.

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