During the Super Bowl, Always aired one of its #LikeAGirl commercials aimed at empowering young women.
"When did doing something 'like a girl' become an insult?" the ad asks.
But so-called "meninists," the antithesis of feminists, weren't so fond of the #LikeAGirl hashtag, and decided to commandeer it by starting their own: #LikeABoy.
#LikeABoy because equality matters
Can we get a #LikeABoy commercial too please?
Play in the Super Bowl #likeaboy
#LikeABoy because I can actually run and throw
Awful commercial, awful advertising #likeaboy
Seriously #likeagirl is the most insulting commercial ever and there better be a #likeaboy commercial.
Bashed upon for stating my views, for hopefully one day us as men can have equality and treated the same #LikeABoy #Meninist
It didn't take long for #LikeABoy to become one of the top trending topics on Twitter.
Soon enough, others jumped in on #LikeABoy to criticize the men's rights activists for acting like a bunch of crybabies.
throws tantrum during a one minute femenism ad during an all male sports event. #LikeABoy
Why not #likeaboy? BECAUSE "LIKE A BOY" IS NOT A POPULAR SAYING THAT SIGNIFIES WEAKNESS OR INEPTITUDE, YOU DUMMIES.
when you wake up and see #LikeABoy trended because men were crying about an empowering campaign
#LikeABoy just taught me that menimism is a thing. Can I hand in my guy card? I don't want to be a member of your club anymore.
Believing empowered women means dis-empowered men #LikeABoy Thinking equality is a threat to your lifestyle #LikeABoy
#LikeABoy is proof that a mans ego is so fragile that when we try to encourage young girls to be confident it intensely bothers them
Keep trying, meninists.
To boys making fun of the #LikeAGirl commercial: I hope God blesses you with a baby girl and I wanna see you tell her what shes incapable of