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How To Pitch Lifestyle Stories To BuzzFeed

UPDATE: We're no longer accepting freelance pitches for these topics.

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UPDATE

Unfortunately, we're no longer accepting freelance pitches for these topics. Thank you for your interest!

What is BuzzFeed Life, and what do you cover?

We're the lifestyle and service wing of BuzzFeed, which means we're interested in helping you live a better, more fun/beautiful/healthy/productive/interesting life. And we cover lots of topics. So many topics! Stuff like:

STYLE: clothing, hair, makeup, personal style, shopping, body image

FOOD: cooking, eating, drinking, restaurants, recipes

DIY: tech & products, decorating, design, organization, crafting, cleaning, gifts

PARENTING: parenting at all ages, stuff parents need, stuff kids like

TRAVEL: where to go, how to get there, what to do there

HEALTH: general health, love & sex, nutrition & healthy eating, fitness & exercise, mental health, happiness

AND: pets, weddings, career & relationship advice, cars, personal finance, general life skills & a lot more!

So, what should I pitch?

1. Smart informational stories that are useful to readers.

giphy.com

That means lists and written articles that offer interesting, reliable, and helpful information on a lifestyle topic that's often misunderstood or that doesn't get discussed enough. These stories should be engaging and easy to understand, but never condescending.

The topic could be anything people might be interested in doing better and knowing more about, from drinking whiskey to traveling in Thailand to picking the right credit card or birth control. You should either be qualified to write on the topic with authority, or lay out a plan to do research and interview experts who are.

Here are a few examples of stories like this that have worked well in the past:

How To Hack Your Own Poop

29 Things Everyone With A Vagina Should Definitely Know

25 Facts About BDSM That You Won't Learn In "Fifty Shades Of Grey"

The Only 7 Things You Need To Know About Oysters

26 Life-Changing Things You Need To Know About Costco

2. Essays that express your unique point of view.

A personal essay can be "about" anything, but should reflect an experience or an idea that's fresh, specifically yours, and relatable or interesting to a wide audience. It should have some connection to one of the lifestyle topics outlined above. And it could, but certainly doesn't have to, include a service element like a recipe, a knitting pattern, or a makeup recommendation. For example: • I Don't Care What You Think About My Breakfast• Why #DuragHistoryWeek Is More Than A Joke• I Moved Back To My Parent’s House At 29, And It Wasn’t The End Of The World• How I Made A Career Out Of Showing People My Cervix• I Didn’t Feel Like A “Woman Of Color” Until I Dyed My Hair Blue• Volunteering At An Abortion Clinic Made Me Lose Patience With The Abortion DebateFeel free to send just an initial pitch if you don't have a draft of your piece yet, but keep in mind that we will need to see a completed first draft before accepting an essay.
Jenny Chang / buzzfeed.com

A personal essay can be "about" anything, but should reflect an experience or an idea that's fresh, specifically yours, and relatable or interesting to a wide audience. It should have some connection to one of the lifestyle topics outlined above. And it could, but certainly doesn't have to, include a service element like a recipe, a knitting pattern, or a makeup recommendation. For example:

I Don't Care What You Think About My Breakfast

Why #DuragHistoryWeek Is More Than A Joke

I Moved Back To My Parent’s House At 29, And It Wasn’t The End Of The World

How I Made A Career Out Of Showing People My Cervix

I Didn’t Feel Like A “Woman Of Color” Until I Dyed My Hair Blue

Volunteering At An Abortion Clinic Made Me Lose Patience With The Abortion Debate

Feel free to send just an initial pitch if you don't have a draft of your piece yet, but keep in mind that we will need to see a completed first draft before accepting an essay.

3. Helpful, original service and how-to guides.

Lauren Zaser / buzzfeed.com

A how-to guide should apply your creativity and expertise to explaining, clearly and with an entertaining voice, exactly how to do or make something. It should be achievable and smart, giving readers a "why didn't I think of that!?" moment, or showing them something so appealing they'll want to try it right away. For example:

5 Ways To Transform A Plain Black Sweatshirt

How To Make The Easiest, Most Delicious Chocolate Lava Cakes

Here's What You Should Do Instead Of Making New Year's Resolutions

How To Have An Amazing Christmas For Under $100

How To Make Easy, Cozy Coq Au Vin

Keep in mind that an article like this will work best when you can provide your own step-by-step photos, drawings, or graphics to illustrate your explanation, and the images will need to be excellent. However, if you have a brilliant, ambitious project you'd like to tackle but not the resources to illustrate it, let us know what you have in mind and we may be able to work together to make it happen.

4. Experiential stories about going somewhere or trying something fascinating.

Marie Southard Ospina / buzzfeed.com

This could be a story where you're using yourself as a guinea pig to test advice or a lifestyle regime, or your description of a crazy event or place our readers would be interested in. Either way, it should raise discussion about issues and realities people might not be aware of. For example:

One Model Tried On 10 Different Pairs Of Size 16 Jeans And This Is What They Looked Like

What Happened When I Lived According To The Pinterest Popular Page

You Haven't Lived Until You've Seen The Outfits At Philadelphia's Wing Bowl

Strange Things You Learn When You Don’t Wear A Bra For A Week

I Tried To Make Cheetos And Discovered That It’s Actually Impossible

5. Humor and satire that connects to or riffs on a topic we cover.

A lot of things that fall under the umbrella of "lifestyle" are ripe for being (intelligently) made fun of, or taken in new and weird directions. Funny comes in many lengths and formats, so feel free to get creative here. A few examples: • How To Fix Your Body's Trouble Areas• 21 Creepy Amazon Products You Can Mail To Your Enemies• 32 Food Facts That Will Impress All Your Friends• Why Women Should Remember To Smile• 24 Rules For Women On A First Date With A Man
Joanna Borns / buzzfeed.com

A lot of things that fall under the umbrella of "lifestyle" are ripe for being (intelligently) made fun of, or taken in new and weird directions. Funny comes in many lengths and formats, so feel free to get creative here. A few examples:

How To Fix Your Body's Trouble Areas

21 Creepy Amazon Products You Can Mail To Your Enemies

32 Food Facts That Will Impress All Your Friends

Why Women Should Remember To Smile

24 Rules For Women On A First Date With A Man

The best things at three price points