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You Can Now Pay A Company $32,000 To Give Your Baby A Unique Name

Swiss company Erfolgswelle says it will create a completely original, never-before-used name for your baby.

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"We follow a creation process that takes around 100 hours," Marc Hauser, owner and CEO of Erfolgswelle, told BuzzFeed Life.

The name is chosen by a team of people that includes 14 creative naming experts, four historians, 12 translators who confirm the name doesn't have bad connotations in another language, and two trademark attorneys who ensure the baby's name is not registered already as a brand or a product.

After brainstorming hundreds of names, Hauser's team presents 15 to 25 names to the parents.

If the parents don't like the names, they'll start another creative round and come up with 10–15 additional names, Hauser said. "The family is always in charge — they have the rudder in their hands."

The team also creates "a new history and mythology" for the new name.

"Based on the elements of the new name, we create a story with a positive message around the name. That's why all the parts of the name need a positive message in it," Hauser said. "We often combine words in a new order. It's like composing music or drawing; like all creatives, we transform existing elements into new, never-heard creations. Or we find fantastic words that were never used before as pre-names."

Hauser would not say how many people have used the service, nor would he reveal any of the winning names to BuzzFeed Life, citing the families' privacy.


A word of caution to interested parents: Once the names are out there, anyone can use them.

So while Erfolgswelle can help give your kid an original name, there's no way to guarantee that it stays original for their entire life.